Customer Service NRF Chapter 1; Questions and Answers
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Course
NRF
Institution
NRF
Customer Service NRF Chapter 1; Questions
and Answers
Brick-and-mortar
The presence of a physical storefront and face-to-face customer experiences.
Closeout stores
Off-price stores that offer an assortment of brand-name merchandise at a
significant discount off the manufacturers' price. E...
Customer Service NRF Chapter 1; Questions
and Answers
Brick-and-mortar
The presence of a physical storefront and face-to-face customer experiences.
Closeout stores
Off-price stores that offer an assortment of brand-name merchandise at a
significant discount off the manufacturers' price. Ex: Marshalls, Ross
Commercial cue
Advertising message that impacts purchase decisions
, Customer Service NRF Chapter 1; Questions
and Answers
Comparison shopper
The customer who spends time searching for the best price or deal on the item
she is looking to purchase.
Convenience stores
These stores aim at providing their customers a convenient shopping
experience. These general merchandise stores are easily accessible, small in
size, with quick shopping and easy checkout. Ex: 7-Eleven, Phillip 66
Department stores
These stores offer good service and a broad variety and assortment of products
of mid-to-high quality. Ex: Kohl's, Dillard's, JC Penney
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