100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
English summary, first semester $4.85   Add to cart

Summary

English summary, first semester

 34 views  1 purchase
  • Course
  • Institution
  • Book

This is a summary of the lessons, the powerpoints and the book.

Preview 3 out of 26  pages

  • Yes
  • August 26, 2024
  • 26
  • 2023/2024
  • Summary
avatar-seller
1



English: summary
Inhoudsopgave
Unit 1: Market research..................................................................................2
Market research methods............................................................................................... 2
Working with focus groups.............................................................................................. 3
Vocabulary:.................................................................................................................. 3
Grammar:.................................................................................................................... 3
Carrying out a needs analysis......................................................................................... 5
Leading and open questions........................................................................................5
Two approaches to carrying out a needs analysis........................................................5
Functional language.................................................................................................... 6
Reports – Summary findings........................................................................................... 7
Vocabulary.................................................................................................................. 7
Skills – writing a summary........................................................................................... 7
Grammar..................................................................................................................... 7

Unit 2: Give and Take......................................................................................8
Manager or mentor......................................................................................................... 8
Vocabulary.................................................................................................................. 8
Kindness or success........................................................................................................ 9
Vocabulary.................................................................................................................. 9
Grammar..................................................................................................................... 9
Changing an agreement............................................................................................... 12
Two approaches to changing an agreement..............................................................12
Collaboration................................................................................................................ 12
Vocabulary................................................................................................................ 12
Functional language.................................................................................................. 12
Emails – stating requirements.......................................................................................13
Vocabulary................................................................................................................ 13
Skills.......................................................................................................................... 13

Unit 3: Money Matters..................................................................................15
Mobile banking............................................................................................................. 15
Vocabulary................................................................................................................ 15
Managing money.......................................................................................................... 16
Vocabulary................................................................................................................ 16
Grammar................................................................................................................... 16
Presentation styles....................................................................................................... 17
Vocabulary................................................................................................................ 17
Two presentation styles............................................................................................. 17
Defending your ideas.................................................................................................... 18
Vocabulary................................................................................................................ 18
Skills.......................................................................................................................... 18

,2

Functional language.................................................................................................. 18
Letter of complaint....................................................................................................... 19
Vocabulary................................................................................................................ 19
Skills – letter of complaint......................................................................................... 19

Unit 4: Challenges........................................................................................21
Environmental challenges............................................................................................. 21
Vocabulary................................................................................................................ 21
Cyber challenges.......................................................................................................... 22
Vocabulary................................................................................................................ 22
Grammar – perfect aspect......................................................................................... 23
Saying ‘no’ firmly and politely......................................................................................25
Vocabulary................................................................................................................ 25
Two approaches to saying ‘no’ firmly and politely.....................................................26
Challenging conversations............................................................................................26
Vocabulary................................................................................................................ 26




Unit 1: Market research
Market research methods
Vocabulary: (definition and translation if needed)

Customer satisfaction a measure of how happy customers feel
when they do business with a company
Desk research a type of market research that involves
collecting and examining information that
already exists and is easy to get
Focus groups a group of people brought together to
discuss what they think about a particular
product, advertisement, or subject, as part
of a company's market research
In-depth interviews an interview done carefully and in great
detail
To launch a product to introduce a new product
Online survey an online examination of opinions,
behaviour, etc.
Target audience a particular group of people to which an
advertisement, a product, a website or a
television or radio programme is directed:
Quantitative relating to amounts or numbers, rather than
to the quality or standard of something
Product tester someone who tries out something new to
determine how well it performs
Impact the effect or influence that an event,

, 3

situation has on someone or something
Respondent someone who answers a set of questions,
especially in a survey:
Gauge to judge how people feel about something,
what they are likely to do, or the effect that
something is likely to have on them:
Researcher someone who studies a subject
Qualitative relating to the quality or standard of
something rather than the quantity
To gather to get information from different places and
put it together in one place
Viable used to describe something that is realistic
and therefore may succeed
Data analysis careful examination of specific information
in order to understand it better or to find an
answer to a question
Sample size a small amount of something that shows
you what the rest is or should be like




Working with focus groups
Vocabulary:
Diverse Very different from each other
Participants People who take part in an activity or event
Criteria, criterion Standards to judge something
Target customers, audience A specific group which a product or service
is aimed at
Moderator Someone whose job is to control a
discussion between people
Profit money that you gain by selling things or
doing business, after your costs have been
paid


Grammar:
Question tags

 Definition

He is a nice colleague. He is a nice colleague, isn't he?


Ms. Suarez knows what to do. Ms. Suarez knows what to do, doesn't she?

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller emielvandenberghe2. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $4.85. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

80467 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$4.85  1x  sold
  • (0)
  Add to cart