Exam (elaborations)
SPMT 217 EXAM 3 REVIEW + Ch 12 & 13 Questions and Answers 100% Solved 2024/2025
- Course
- Institution
SPMT 217 EXAM 3 REVIEW + Ch 12 & 13 Questions and Answers 100% Solved 2024/2025
[Show more]
Content preview
SPMT 217 EXAM 3 REVIEW + Ch 12 & 13A more professional focus of running events started to take place during the late 1800s. The
catalyst for such a professional focus emphasis occurred due to - ANSA desire to increase
profits
The touring of star athletes and teams to promote the popularity of a particular sport were -
ANSBarnstorming tours
A sport management/marketing agency is defined as a business - ANSFull service agency
IMG was founded 1960 by - ANSMark McCormack
IMG was originally formed to - ANSLocate endorsements for professional athletes
The function of client marketing involves - ANSDeveloping entertainment extensions, locating
endorsements, and booking personal appearances
The growth in televised sports has led to - ANSCompetition between TV networks
When and how is market research used? - ANSWhen companies gather information about a
person to target a specific individual
The formation within major corporations of separate departments or divisions dealing with event
management is called - ANSIn-house agency
When a sport management/marketing agency limits either the scope of services performed or
the type of clients serviced, it is known as - ANSSpecialized agency
Redmandarin is known as - ANSAn example of a specialized agency
IMG is known as - ANSA full service agency
Zero-base budgeting requires - ANSReview of all costs and activities
A common tool used by events to reduce the potential for a law suit is - ANSWaiver and release
of liability
Numerous event organizers purchase insurance that can cover - ANSA variety of insurance
policies
, Sport events typically seek advertising of their event through - ANSTrade-out sponsorship's with
media outlets
Hospitality is important to event as it can - ANSProvide a satisfying experience
What other channel can sports organizations and governing bodies use to access consumers
other than TV and radio? - ANSSocial Media
The sale of licensed merchandise is beneficial for the event promoter for what type of event -
ANSAdvertising or showing the brand name off
Fund-raising as a marketing tool is usually used and appropriate for what types of events? -
ANSNot for profit
Providing a satisfying experience for all stakeholders of an event is called - ANSHospitality
What are some roles or services that sport management/marketing agencies' provide? -
ANSClient representation/ marketing, event development, television exposure, and sponsor
solicitation
Identify the nine areas in which event marketers must focus - ANS1. Sales of corporate
sponsorship
2. Advertising efforts
3. Public relations activities
4. Hospitality
5. Ticket Sales
6. Broadcasting
7. Website Development and Management
8. Licensing/ Merchandising
9. Fundraising
Public assembly facilities have existed since - ANSancient times
What publicly financed stadiums were efficiently built with the intention of housing both a football
team and a baseball team? - ANSRiverfront Stadium (Cincinnati), Veterans Stadium
(Philadelphia), Three Rivers Stadium (Pittsburgh). NOT Meadowlands
Modern arenas and stadiums have directly helped owners to maximize revenues through what
avenues? - ANSParking, preferred seating, and additional sponsorship opportunities. (NOT
modernized locker rooms)
indoor facilities with the primary purpose of hosting sporting and entertainment events -
ANSarena
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Legitexams. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now