Exam (elaborations)
SPMT 217 Test 3 Questions and Answers 100% Solved 2024/2025
- Course
- Institution
SPMT 217 Test 3 Questions and Answers 100% Solved 2024/2025
[Show more]
Content preview
SPMT 217 Test 3what company is the top sport sponsor? - ANSPepsiCo, Inc.
where did sport sponsorship start? - ANSLA Olympic Games in 1984
who did AT&T sponsor in the 1984 olympic games? - ANSthe first ever cross country olympic
torch relay
other than the olympic games, what influences contributed to sport sponsorship growth? -
ANSincreased media interest in sport
what food company sponsors the SEC that was mentioned in the book? - ANSGolden Flake
Snack Food
why is sport sponsorship such effective marketing? - ANSbecause people see a brand for
longer than a 30 second commercial and they associate the brand with their favorite teams or
games
who decides what sport they cover in a company and why? - ANSa team of marketing
professionals, they do research and decide rather than the CEO making a decision based on his
likes or dislikes
what is usually the first step in measuring an ROI? - ANSconsumer surveys
why are consumer surveys not always effective in measuring ROIs? - ANSthey aren't always
100% accurate so they aren't as dependable as a more scientific way
what do companies do to measure ROI? - ANSthey hire professional research firms to perform
evaluation research
what firm did the NBA use to measure their ROI? - ANSSRi
what firm did the PGA Tour use to measure their ROI? - ANSRepucom
what is ROI? - ANSreturn on investment, this means a sponsorship company meeting a
companies specific marketing and sales objectives in a measurable way
what is sponsorship activation? - ANSsponsorship contracts now include requirements that the
sponsor commit financial resources in support of its sponsorship through promotion and
advertising that includes the sport property's images; the rule of thumb is 3 to 1
, what is sales promotion? - ANSa variety of short-term, promotional activities that are designed
to stimulate immediate product demand
what are the different type of sale promotions? - ANSin-venue, in-store, and cross promotion
what sport uses in-venue promotion the most and why? - ANSbaseball, because they have so
many homes games with many seats that need to be filled
what sport uses in-venue promotion the least and why? - ANSfootball, because the stadiums
always sell out for every game
what are continuity promotions? - ANSgetting people to attend more games and getting
something in return for doing so
what are premiums? - ANSin-store promotion, merchandise offered free or at a reduced price as
an incentive to buy a different item or items
what are the different type of in-store promotions? - ANSpremiums, contests, sweepstakes,
sampling, point-of-sale or point-of-purchase, and coupons
what is sponsorship? - ANSa variety of marketing-mix elements designed to send messages to
a targeted audience (this is a question on test)
what is the difference between a contest and a sweepstakes? - ANScontest - competitions that
award prizes based on skills and abilities, sweepstakes - games of chance or luck
when is sampling mostly used in promotion? - ANSwhen companies are promoting a new
product
what is an example of a point-of-sale or point-of-purchase promotion? - ANSend-aisle units
(large cardboard displays) "shelf-talkers" (cardboard displays that hang on aisle shelves), and
banners
what is a freestanding insert (FSI)? - ANSthe coupon sections that appear each week in Sunday
newspapers
what is cross promotion? - ANStwo or more companies coming together to capitalize on a
sponsorship
who is the got milk campaign a cross promotion with? - ANSKellogg's and NASCAR, they were
called the PB&J partners
what is a stakeholder? - ANSgroups and individuals that have a direct or indirect interest in an
organization (the one that matters)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Legitexams. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now