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MNB3701 REPORT 2 2024
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MNB3701 REPORT 2 2024
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PASSMATE TUTORIALS passmatetutorials@gmail.comDISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE REPORT IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF
INTERNATIONAL BUSINESS. THIS REPORT IS INTENDED TO ASSIST
STUDENTS IN GETTING STARTED WITH THEIR ASSIGNMENT, AND IN NO
CASE THIS DOCUMENT SHOULD BE USED FOR CHEATING. WE BELIEVE THIS
WILL BE A GOOD STARTING POINT AS IT WAS PREPARED BY OUR TEAM OF
PROFESSIONAL PRIVATE TUTORS WHO ARE EXPERTS IN THE FIELD, AND IT
WAS PREPARED USING VARIOUS SOURCES. ANY SIMILARITY WITH ANY
EXISTING THEORY OR DISCUSSION BY OTHER AUTHORS IS EXCUSED. THE
AUTHORS HOWEVER DO NOT CLAIM MONOPOLY TO KNOWLEDGE HENCE
MODIFICATION OF THE ANSWERS CONTAINED IN THIS FRAMEWORK MAY
NOT BE PROHIBITED AS IT CONTRIBUTES TO EXPANSION OF KNOWLEDGE.
FOR ANY FURTHER GUIDELINE ABOUT THE INFORMATION CONTAINED
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Table of Contents
Report 2: .................................................................................................................... 4
Executive summary .................................................................................................... 4
Resource Based View ................................................................................................ 4
Cherry`s key resources .............................................................................................. 5
Tangible assets ....................................................................................................... 5
Financial assets (Capita structure) ...................................................................... 5
Intangible assets ..................................................................................................... 5
Brand reputation .................................................................................................. 5
Human resources.................................................................................................... 6
Local labour force ................................................................................................ 6
Capabilities ............................................................................................................. 6
VRIO analysis of Cherry`s resources ...................................................................... 7
Question of Value ................................................................................................ 7
Question of Rarity ................................................................................................ 7
Question of imitability........................................................................................... 7
Question of organisation ...................................................................................... 8
VRIO framework ..................................................................................................... 8
Implications for management .................................................................................. 8
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