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IAB - Digital Media Buying & Planning Latest Update Actual Exam Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor$20.49
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IAB - Digital Media Buying & Planning Latest
Update 2024-2025 Actual Exam Questions and
100% Verified Correct Answers Guaranteed A+
Verified by Professor
Ad Verification - CORRECT ANSWER: A process which attempts to verify that one or
more attributes of a served online ad have been executed in a manner consistent with
the terms specified by the advertiser or agency and agreed to as part of the ad
campaign terms.
Agency Corporate Contracts or Rate Cards - CORRECT ANSWER: Documents that list
the descriptions and prices for various advertising options offered by a given media
outlet.
Audience Behavior - CORRECT ANSWER: Understanding your target audiences'
behavior when it comes to how they consume information and brands. This helps in the
creation of effective internet campaigns
Basic Marketing Fundamentals - CORRECT ANSWER: Digital marketing fundamentals
include concepts, like brand identification, brand consistency, search marketing, content
optimization, outreach via social media, and sales lead conversions.
Brand Brief - CORRECT ANSWER: The statement of the challenge/opportunity for a
brand. It is a succinct summation of the brand's current position, its marketing strategy
and what it wants to accomplish through advertising, written by the client.
Brand competitive set - CORRECT ANSWER: The principal group of competitors that a
brand faces. Being aware of this competition is important when planning an effective
marketing campaign.
Brand Expectations - CORRECT ANSWER: What the brand expects to happen as a
result of hiring you and building a comprehensive online campaign. You need to
understand what these expectations are in order to meet (or perhaps revise) them.
, Brand Guidelines - CORRECT ANSWER: These are a set of rules that describe how the
brand in question should be represented. This can include things like the brand's vision
and key values, and can provide guidance on everything from the visual design of ad
campaign creative to the proper use of social media for advertising purposes.
Brand History - CORRECT ANSWER: A.K.A Brand Story. Brand histories help relate the
brand in question to consumers. What motivates the brand in question, and why did
they start their business in the first place? The answers to these questions can play a
part in building a successful, relatable campaign.
Brand Responsiveness - CORRECT ANSWER: How quickly a brand responds to
inquiries or feedback. Note that these inquiries might come from customers or your
team. It's important to understand what you're working with as far as brand
responsiveness goes in order to plan ahead and build communication techniques
accordingly.
Brand Safety - CORRECT ANSWER: The need to ensure that ads do not appear in
placements that are not aligned with brand values. Brand safety best practices ensure
that advertising dollars are not spent delivering impressions on unsafe or off-brand web
content. Brand safety guidelines are particularly important when purchasing media via
programmatic technology or ad networks.
Brand Verticals - CORRECT ANSWER: Refer's to the brand's industry. Examples for
verticals used for categorizing advertiser brands for marketing research and
benchmarking purposes include automotive, CPG (consumer packaged goods),
entertainment, finance, pharmaceuticals, and retail. (To name a few).
Brand's or Agency's Existing Contracts - CORRECT ANSWER: You need to be aware of
and sensitive to any existing contracts a brand or agency might have when you're
working with them. This might dictate the vendors used, for example, when there's a
contract in place that overrides your preferences.
Campaign Briefs - CORRECT ANSWER: Documents that outline and define the
guidelines and parameters governing the campaign "project". Campaign briefs outline
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