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IAB Digital Advertising Certification Latest Update Actual Exam 125 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor$20.49
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IAB Digital Advertising Certification Latest
Update 2024-2025 Actual Exam 125 Questions
and 100% Verified Correct Answers Guaranteed
A+ Verified by Professor
how can you optimize conversion rate - CORRECT ANSWER: 1. align ad and copy to
your landing page
2.remove navigation and other distractions from landing page
3. add CTA or form above the fold
4. only include necessary fields in your form or checkout process
how can you optimize your social media ads - CORRECT ANSWER:
how can you simplify language - CORRECT ANSWER: 1. avoid jargon and acronyms
2. reduce verb phrase
3. reduce wordy phrases to single words
4. avoid vague nouns
how can you use behavioral targeting - CORRECT ANSWER: 1. research a topic
related to industry
2. visit webpage
3. viewed pricing page
4. have purchased w business before
how can you use contextual targeting - CORRECT ANSWER: uses broad topics to
place display ads on articles that match the topic, helping gain exposure
how can you use demographic targeting - CORRECT ANSWER: 1. specific region
2. tailor ad copy
,3. optimize ad imagery
4. reach ideal customers
how can you use digital advertising at each stage of the buyer's journey? - CORRECT
ANSWER: 1. focus on addressing the problem with the ad (awareness)
2. explain how youre gonna solve the problem (consideration)
3. content offers (decision)
how do digital advertising and organic marketing work together? - CORRECT ANSWER:
1. social media marketeres build communities, share content, and engaging their
audience
2. bloggers and content marketers optimize efforts for organic search and are goaled on
metrics like traffic and conversion
3. advertisers focus on performance metrics like cost per acquisition and return on
spend
how do you identify goals and objectives for your campaigns? - CORRECT ANSWER:
look at business goal, departments, objectives, and initiatives
how does programmatic advertising work - CORRECT ANSWER: refer to previous card
how has digital advertising evolved? - CORRECT ANSWER: platforms surface ads that
are appropriate and interesting to unique segments
what ad types are available on each social advertising platforms - CORRECT ANSWER:
1. photo and video
2. shopping
3. lead
4. message
5. many more
, what are 3 primary ad purposes - CORRECT ANSWER: 1. concept ads drive general
brand awareness
2. content ads drive enagement and lead generations
3. commerce ads drive sales
what are the 5 UTM parameters - CORRECT ANSWER: 1. source- shows where visitor
coming from
2. medium- shows which channels are bringing the visitor to your site
3. campaign- identifies which campaign the promotion is associated with
4. term- manually identifies paid keywords you're targeting with your campaign
5. content- exact element on your ad that was clicked
what are the ad copywriting best practices - CORRECT ANSWER: 1. focus on value
2. use easy to understand language
3. include conversational calls to action
what are the ad creative best practices - CORRECT ANSWER: 1. use contrast make
your design stand out
2. follow the rule of thirds
3. use seasonality to theme your designs
what are the ad targeting strategies - CORRECT ANSWER: 1. demographic
2. behavioral
3. contextual
what are the advertising channels for programmatic advertising - CORRECT ANSWER:
1. display
2. video
3. social
4. audio
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