product development quiz 1
the utilization of mass production techniques to create products based on individual customer
demand - ANS-mass customization
changes in color, styling, fabrication, silhouette, and performance to reflect fashion trends -
ANS-fashion change
demand for change in styling and/or materials related to the calendar year (i.e. weather
changes, seasonal events, cultural traditions) - ANS-seasonal change
essential character of a product/service; perceived level of value - ANS-quality
essential characteristics that are perceived as contributing quality - ANS-quality features
composite of intrinsic and extrinsic cues to quality - ANS-perceived quality
product characteristics created during product manufacturing; depend on styling, fit, materials,
and construction - ANS-intrinsic quality
innate and essential parts or inherent nature of a garment - ANS-intrinsic cues
indicators of quality originating from outside the product (i.e. prices, brand names, visual
merchandising techniques, advertising) - ANS-extrinsic cues
design and engineering of products for a specific target market that will be serviceable,
producible, salable, and profitable, reaching the marketplace when consumers are ready to buy
- ANS-product development
represents the reputation of a product/product line and/or company that is conveyed to
consumers through brand image, work mark, logo, product design and quality, marketing and
promotion, distribution of goods and customer service - ANS-brand
expands beyond their origins in a single product category to include additional apparel and
accessories categories, perfumes, cosmetics, or home products - ANS-lifestyle brand
expanding a brand's reach by expanding a brand's assortment--launching a women's brand into
men's wear or children's wear or vice versa; to launch a new product category or service under
an existing brand level - ANS-brand extension
product sold under a trademarked name to retailers that sell other branded products -
ANS-branded
, products developed under a trademarked name and owned by a retailer for the purpose of
increasing margin and competing with branded products; distribution and sale of private brand
products is restricted to the retailer/company developing them; private brands are comprised of
private label products and store brands - ANS-private brand
merchandise developed by a retailer to sell in their stores along side branded products -
ANS-private label products
merchandise developed by a retailer under the same trademarked name as the store; only
private brand merchandise is sold - ANS-store brands
products developed as the result of a contractual agreement between 2 companies granting
exclusive permission to a manufacturer or retailer to develop, produce, and sell products using
another firm's trademarked name, logo, image, character, or exclusive brand name -
ANS-licensed brand
products made to consumer specifications utilizing mass production technology for a market -
ANS-customized products
multiple brands offered by one company to increase market share - ANS-brand portfolio
a strategic plan for the development of a brand to enable a company to meet its objectives
based on characteristics and needs of the target customer and their lifestyle - ANS-brand
strategy
the sales potential for a particular type of goods; the process of getting buyers and sellers
together to exchange ownership of goods - ANS-market
a company's competitive edge such as lower price, superior quality, or unique product features -
ANS-differential advantage
a firm's percentage of total sales in a market - ANS-market share
ability of a firm to control price and quality of products in a market - ANS-market power
manufacturer owned and operated factory responsible for apparel from start to finish -
ANS-inside shop
independent contractor hired by the manufacturer to do part of all of the work producing a
garment - ANS-outside shop
firms that provide sewing or specialty services to apparel manufacturers, retailers, or govt.
agencies - ANS-contractor
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