Product Development Exam #2 Terminology
Higher-priced labels or looks from which a brand takes inspiration in part because its target
audience admires the label or look but for economic reason cannot afford to buy it -
ANS-Aspirational brands
Competing labels and/or stores that share a target customer, particularly those whose goods,
services and processes are best performing in their class - ANS-Benchmark brands
Enduring styles that never go completely out of fashion - ANS-Classics
Stores that are known for bringing together a mix of trend-right garments from key designers
each season. Buyers and designers shop these stores in major fashion cities in order to quickly
identify important seasonal silhouettes and details. - ANS-Concept stores
The ongoing process of surveying a variety of resources for economic, political, social,
technological, and cultural conditions for insights into the future. - ANS-Environmental scanning
Innovations that are popular for short periods of time - ANS-Fads
A reflection of our times and a mirror of the prevailing idea in our society. - ANS-Fashion
A theory that explains the acceptance and rejection of fashion trend by tracking their movement,
pace of acceptance and direction - ANS-Fashion cycle
A process for analyzing and evaluating trend that are identified by continuous scanning of a
variety of sources for information - ANS-Long-term forecasting
Process of analyzing current events and pop culture to identify new trends that can be
communicated to the customer through seasonal color, fabric, and silhouette stories to give
fashion a fresh look each season. - ANS-Short-term forecasting
Outline or shape of a garment - ANS-Silhouette
A preference for a particular set of product characteristics within a consumer group. Trends may
refer to innovation in fiber or fabric or the popularity of a particular color, silhouette, or detail. -
ANS-Trend
A theory that explains how digital technology has democratized fashion by making runway
styles available for all to see before they appear in stores and giving lower-priced brands a
window of opportunity to knock off runway looks, offering similar looks at lower prices in the
same season. - ANS-Trickle-across theory
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