Environmental Scans - ANS-Observations of surroundings and conditions in which we live
Fashion - ANS-Styles accepted by the general population
Apparel - ANS-Garments or clothing made from fabric
Style - ANS-Distinctive appearance of a garment.
Taste - ANS-Popular opinion of what is and is not acceptable for a specific occasion
Product Development - ANS-Teaming of market and trend research with the merchandising,
design, and technical processes that develop a final product. Planning and creating new styles
within the company's image or identity. Consist of merchandisers, designers, and
manufacturers.
Trend Reports - ANS-Detailed explanation of something happening now. Based on observations
of current fashions.
Fashion Forecasts - ANS-Combines past trend reports, current information and future insight.
Explains the reason or the why for the trend.
Objective Needs in Forecasting - ANS-Scientific and data driven
Subjective Needs in Forecasting - ANS-Creative and intuitive
Long-Term Forecasting - ANS-Economic cycles, lifestyle trends, social trends, consumer
preferences and trends in the arts
Short-Term Forecasting - ANS-Fiber/yarn (structure and textures), fabric (structure and
textures), fabric (color, patterns and prints), design concept (silhouette and details), style testing
and sales forecasting
Trends - ANS-General direction in which fashion is moving or changing
Fads - ANS-Very short lived trend that was only accepted by a small population
Classic - ANS-Simple, basic design with a wide appeal for an extended period. Examples
include trench coat, little black dress, and blazers.
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