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CPCA Practice Exam
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Exam of 36 pages for the course CPCA at CPCA (CPCA Practice Exam)
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CPCA Practice Examwhich of the following measures in panel data affect sales volume for a category?
# of buyers and $/purchase
HH penetration and volume per buyer
HH penetration and buying rate
All of these answers are correct - ANS-all of the above (panel data)
Which of the following data sources is the least useful when completing product assortment
analysis? - ANS-warehouse shipment data
Which of the following best describes the purpose of a "market basket analysis" - ANS-To
identify the total value of all items included in the "basket" during an average shopping trip when
certain items included or not included in the "basket"
True or False: a store's image has very little to do with product assortment decision. - ANS-false
(store)
True or False: consumer demographic profiles will remain consistent within a given geography
over time but will vary by region. - ANS-false (consumer)
which of the following statements best describes the term "lift"?
the height that products should be placed on the shelves
change in product assortment after an efficient assortment analysis
a measure used to indicate an increase in product sales volume due to some type of tactical
activity
frequency during which a product should be placed on promotion - ANS-a measure used to
indicate an increase in product sales volume due to some type of tactical activity
what are the most common characteristics of the destination role in grocery format?
large dollar sales, high household penetration, low purchase frequency
large dollar sales, high household penetration, high purchase frequency
,large dollar sales, low household penetration, high purchase frequency
large dollar sales, high household penetration, average purchase frequency - ANS-large dollar
sales, high household penetration, high purchase frequency
at what levels is syndicated scanner data available?
segment level
SKU level
subcategory level
brand level
category level
all of the above - ANS-all of the above (data)
why do some retailers choose to use a "blended margin" strategy?
to calculate total category margin through average sub-category margins
to balance lower margins required on more price-sensitive product with higher margin products
to achieve category margin objective
to measure department margin because syndicated data vendors only provide category-level
margin data
to obtain a balanced market level margin by integrating syndicated margin data with internal
margin data - ANS-to balance lower margins required on more price-sensitive product with
higher margin products to achieve category margin objective
True or False: Incremental volume is affected by temporary price reduction - ANS-True (temp
price reduction)
incremental volume is affected by which of the following?
regular pricing, temporary price reductions (TPR), baseline prices
displays, shelving, in-store merchandising
displays, temporary price reductions (TPR), promoted pricing
,shelving, regular pricing, new products/assortment - ANS-displays, temporary price reductions
(TPR), promoted pricing
which of the following measures is not available through panel data?
penetration rate
purchase size
sales volume
store cluster size
Buying rate
purchase frequency - ANS-store cluster size
True or False: The average promoted price at one retailer can be higher than the non-promoted
price at different retailer in the same market place - ANS-false (price)
what is SKU rationalization?
the process of selecting new items to add to the product assortment to increase market
coverage to 100%
the process of identifying niche items which cater to under performing key shopper segment
none of these answers are correct
the process of identifying poor performance items that should be deleted from the product
assortment to improve category sales - ANS-the process of identifying poor performance items
that should be deleted from the product assortment to improve category sales
why is "channel blurring" occurring in the retail industry?
retailers are looking for new ways to increase consumer spending by offering new categories
and services
there is growth of new store formats and offerings in the retail industry
retailers are carrying new items beyond the typical assortment within a channel
all of the above - ANS-all of the above (channel)
, which of the following best describe how to correctly read a pareto chart?
the product's ranking in cumulative sales in plotted at the top as curved line
SKU's are listed in descending order (left to right) based on their individual contribution to sales
SKU's are listed in ascending order (left to right) based on their individual contribution to a
retailer's sales
divide the cumulative curve (top of chart) by the bar value (below) to calculate the item's
incrementality potential - ANS-SKU's are listed in descending order (left to right) based on their
individual contribution to sales
what is the most common issue in retail point of sale data that requires you to "cleanse" the data
before analyzing it?
the data may not match syndicated data sources unit it's cleansed
market level details will be inaccurate in the retail POS data
product UPC codes (item codes), descriptions and sizes may be inaccurate or incorrectly
assigned to a category
formatting of the data will be incorrect unit it is cleansed - ANS-product UPC codes (item codes),
descriptions and sizes may be inaccurate or incorrectly assigned to a category
which of the following data sources can be used to evaluate pricing strategy at an item level?
weekly dollar sales from POS or syndicated POS data
competitive pricing data
all of the above
weekly regular/TPR prices from POS or syndicated POS data - ANS-all of the above (sources)
Audit data and scanner data are combined to create syndicated scanner data. which of the
following best describes each data source?
audit data ensures compliance in-store; scanner data is retailer point-of-sale data as reported by
a Shopper household panel
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