Exam (elaborations)
Category Management CPCA Exam
- Course
- Institution
Category Management CPCA Exam
[Show more]
Seller
Follow
topgradesdr
Reviews received
Content preview
Category Management CPCA ExamWhich of the following best describes three in-store retail factors affected by SKU proliferation? -
ANS-Variety, placement and space
In difficult economic time's shelf planning strategy won't change. - ANS-False
is the following acronym and/or short definition correct? (answer yes or no)
A customer - is the person who buys the product - ANS-Yes
REMEMBER: consumer uses the product
is the following acronym and/or short definition correct? (answer yes or no)
DOS - the average number of days current inventory will last - ANS-Yes
is the following acronym and/or short definition correct? (answer yes or no)
Incremental - when product is available at the shelf or point of purchase - ANS-No
Is the following definition true or false?
A facing is the width of a single product (unit) on shelf - ANS-True
is the following acronym and/or short definition correct? (answer yes or no)
ACV - is the total sales volume reported for a store or group of stores - ANS-True
is the following acronym and/or short definition correct? (answer yes or no)
Base volume - is the additional sales beyond what is expected due to promotional activity -
ANS-no
is the acronym/term GMROI (gross margin return on investment) important to the practice of
category management? - ANS-yes
what is a category? - ANS-a distinctly measurable and manageable grouping of products that
are interrelated and substitutable
category management is practiced in which of the following channels? - ANS-Grocery Stores
DIY Retailers
On-Line Retailers
(All of the above!)
which is not a common characteristic of a convenience category? - ANS-significant private label
presence
, which of the following is the least likely to be a part of a typical retailer's role in the category
management process? - ANS-product development research
name one example of how the category management process can be applied at retail. -
ANS-limited assortment
The focal point of category management is - ANS-the shopper
What are the four components of a SWOT analysis? - ANS-Strengths, weaknesses,
opportunities, threats
which of the following often yield category growth opportunities? - ANS-sales trend analysis
trading partner discussion of priorities
retail store audits
shopper research
(all of the above)
Which of the following is NOT a category management role? - ANS-flagship
Which data can be used to evaluate pricing strategy at an item level? - ANS-Competitive pricing
Weekly dollar sales
Weekly regular and temporary price reduction
(all of the above)
A measure that is weighted by product units sold while on discount and product units sold when
no discount was present is called - ANS-average price
the term that reflects the average product price in retail stores when any merchandising
condition was in effect is called: - ANS-promoted price
if a product's sales are n to affected when the price of that product is increased, you can say
that the product's pricing has low-elasticity - ANS-True
a reduction in the everyday product price on any SKU in retail stores is called - ANS-promoted
price
the level of discount is usually measured in terms of a - ANS-percentage
the average promoted price at one retailer can be higher than the non-promoted price at
different retailer in the market place - ANS-true
(blank) refers to a collection of products from different categories that will be promoted at the
same time - ANS-cross merchandising
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller topgradesdr. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75323 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now