quantitative approach - correct answer ✔✔-Seeks to uncover patterns in communication behaviors via
numbers.
-Employ advanced statistical techniques and rigid testing to support/reject hypotheses.
-Can work "in the field" or in the lab.
scientific method - correct answer ✔✔-Ask a question or state a problem.
-Formulate a hypothesis or research question.
-Think through and refine the hypothesis or research question.
-Design and conduct the observation, measurement, or experiment.
-Analyze and interpret the data.
SM content analysis - correct answer ✔✔-Requires a representative sample
-Need clear, specific definitions of behaviors - Requires coding
-Limited to studying what is already occurring
SM survey research - correct answer ✔✔-Examine what people do.
-Relies on self-reports.
-Examines relationships between variables (ex. relationship questionnaires)
issues with survey research - correct answer ✔✔-Need a representative sample.
-Questions must be of high-quality.
-Limitations:
, No Control over Variables
Cannot make causal conclusions
Can only see relationship
-Self-reports
SM experimental research - correct answer ✔✔-Manipulation of variables.
Ex. One group gets "treatment," the other does not.
-Control of other variables/settings.
-Measures effect/outcome of manipulation.
experimental research issues - correct answer ✔✔-Goal: Drawing causal conclusions.
-Requires random assignment to conditions.
-Limitations:
Hard to generalize results from lab environment
Artificial Setting
Limited subject population
Requires strong procedure to prevent issues
verbal communication - correct answer ✔✔a system of symbols of codes used to construct and convey
messages
symbol - correct answer ✔✔the words themselves.
Words don't have any inherent meaning. We create the meaning and infuse them to be able to interact
with each other
referent - correct answer ✔✔symbols mean nothing without a referent
Object for which the symbol stands. Example (street sign) stands for the idea that pedestrians cross the
street at that spot.
denotative meaning - correct answer ✔✔the dictionary definition of a word or phrase
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BukayoSaka120. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.49. You're not tied to anything after your purchase.