Exam (elaborations)
COMM 1000 exam 3 (final)questions well answered
- Course
- Institution
COMM 1000 exam 3 (final)questions well answered
[Show more]
Content preview
COMM 1000 exam 3 (final)____ hours of media consumption a day - correct answer ✔✔8-9
____ billion bytes of data per day, per person - correct answer ✔✔34
timeline of media - correct answer ✔✔gutenberg printing press --> paperback era during WWII --> radio
is invented --> "The Jazz Singer" singing in a talkie film --> TV in 1939 --> Facebook in 2004
The internet of things - correct answer ✔✔the internet controls the lights in your home, the temp in
your fridge, etc.
hypodermic needle model - correct answer ✔✔old-school idea that you're brainwashed by media & it
makes you do terrible things
"Triumph of the Will" - correct answer ✔✔Nazi propaganda film; made the Nazis look organized
powerful, scary
"seduction of the innocent" book - correct answer ✔✔thinks that horror comic books are poisoning the
youth through propaganda
limited effects theory - correct answer ✔✔Joseph Klapper; the effects of media on people are
small/negligible
uses & gratification approach - correct answer ✔✔what media do you use and why?
(children use it for education, habit, escape, etc.)
displacement hypothesis - correct answer ✔✔the more time you spend with media, the less time you
will spend doing other important things
, "The Burning Bed" - correct answer ✔✔woman sets fire to her husband, man mimics this in real life
"copycat phenomenon" - correct answer ✔✔people imitate what they see in media (kids imitating WWE
stars)
social learning theory - correct answer ✔✔- you watch how others behave and imitate them
- attractive models (role models)
- Ex: Batman
excitation transfer theory - correct answer ✔✔media may not tell us what to think, but it tells us what to
THINK ABOUT
cultivation theory - correct answer ✔✔heavy watchers think that what they see on TV (sex, drugs,
parties, crime) is happening in real life
mainstreaming - correct answer ✔✔TV makes everyone think the same way
resonance - correct answer ✔✔some things will resonate with us if we associate them closely in our real
lives (your parents own an ice cream shop and you see that on TV)
audience activity - correct answer ✔✔- active (rifle through media and look for specific things)
- passive (sit through media)
recipe of entertainment education - correct answer ✔✔- engage audience
- relatable characters
- change specific knowledge/attitudes
issues with entertainment education - correct answer ✔✔- more effective internationally
- little evidence of long-term effectiveness
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BukayoSaka120. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
62491 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now