QUANTITATIVE RESEARCH METHODS SEMESTER 1 EXAM
STUDY GUIDE QUESTIONS AND CORRECT ANSWERS
GRAIDED A+
The Channel in the SMCR is? - ASNWER-The way in which a message is delivered
The Receiver in the SMCR is? - ASNWER-The person that gets the message and
assigns meaning to the message
The Scientific Approach - ASNWER-Is a method which holds a body of techniques
for investigating phenomena, acquiring new knowledge, or correcting/integrating
previous knowledge.
Research - ASNWER-The scientific way to acquire knowledge
Three biased and nonscientific ways of acquiring knowledge are: - ASNWER-1.
Personal Experience
2. Intuition
,3. Authority
Personal Experience - ASNWER-Experiencing first hand
Intuition - ASNWER-Instinct, going with the gut
Authority - ASNWER-Receiving information based on someone else's bias
Communication is a field in? - ASNWER-Social Science
Communication can be defined as: - ASNWER-"The process by which one person
stimulates meaning in the mind/s of another person/people through verbal and
nonverbal messages"
The Source in the SMCR is? - ASNWER-The person that creates message
The Message in the SMCR is either? - ASNWER-Verbal or Nonverbal
Objectivism - ASNWER-Without Bias
What two criterion does a "General Rule" need to have in order to be considered
empirical? - ASNWER-1. Relevancy
2. Testability
,Relevancy - ASNWER-This criteria involves a relationship between, at least, two
variables, the IV (independent variable) explaining the DV (dependent variable)
Testability - ASNWER-This criteria involves a relationship between two measurable
variables
How does a theory predict the future? - ASNWER-The explanation of a past
behavior helps one to formulate predictions about the future
Falsification - ASNWER-In order for a theory to be a theory, it must be falsifiable
through empirical research
Prediction (Hypothesis) - ASNWER-An educated guess developed by a researcher
based on existing theories
Hypotheses are general empirical rules about: - ASNWER-The relationship
between at least two variables (Basically forming "If...then..." sentences).
Observations - ASNWER-The researcher observes the variables in the real world
and uses them to collect data
Empirical Generalizations - ASNWER-Using statistics, the researcher summarizes
his/her findings and attempts to generalize them in application to the real world
Empiricism - ASNWER-Based on observation and experience
What are the four steps of research? - ASNWER-Theories --> Predictions
(hypotheses) --> Observations --> Empirical Generalizations
, Theory - ASNWER-A proposed explanation for natural phenomena, capable of
making predictions about the phenomena for the future, and capable of being
falsified through empirical observation
General Empirical Rules Are the Only Way to do what three things? - ASNWER-1.
Explain the past
2. Predict the future
3. Control/Change the future
Variable - ASNWER-An expression which can produce different values
Constant - ASNWER-Unchanging
What are the goals of a Basic Research? - ASNWER-To produce theoretical
principles that simplify and explain apparently complex related communication
processes
What are the goals of an Applied Research? - ASNWER-To provide knowledge that
can be immediately useful to a policymaker who seeks to eliminate or alleviate a
communication problem
What is used as a guiding theory in Basic Research? - ASNWER-Other scholars'
theoretical perspectives
What is used as a guiding theory in Applied Research? - ASNWER-Any idea that
holds promise of changing an unsatisfying situation into a more desirable one
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