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Exam (elaborations)

MKTG 350 - Exam 1 || with Error-free Solutions.

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  • Course
  • MKTG 350 -
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  • MKTG 350 -

Companies are totally convinced about the importance of corporate social responsibility (CSR) during the initial stages of CSR integration (T or F) correct answers false Ethical principles can change over time (T or F) correct answers true Ethical principles also can change over time. For exa...

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  • August 28, 2024
  • 13
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MKTG 350 -
  • MKTG 350 -
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MKTG 350 - Exam 1 || with Error-free Solutions.
Companies are totally convinced about the importance of corporate social responsibility (CSR)
during the initial stages of CSR integration (T or F) correct answers false

Ethical principles can change over time (T or F) correct answers true

Ethical principles also can change over time. For example, some years ago, doctors and lawyers
who advertised their service. Today, such advertising is accepted as common practice (T or F)
correct answers true

Hotels, hair salons, and auto repair businesses are considered retailers (T or F) correct answers
true

More retail transactions take place online now than in stores (T or F) correct answers false

Retailers are a key component in a supply chain that links manufacturers to consumers (T or F)
correct answers true

Retailers do not perform traditional business activities (T or F) correct answers false

Retailing offers entrepreneurial opportunities (T or F) correct answers true

The development of information systems is one of the forces facilitating the growth of large
retail firms (T or F) correct answers true

The largest retail company in the world is headquartered in the United States of America (T or F)
correct answers true

The retail sector plays a key role in developed economies (T or F) correct answers true

_______ are end-of-season merchandise that will not be in the manufacturer's offerings going
forward correct answers closeouts

_______are off-price retailers owned by manufacturers or retailers correct answers outlet stores

Products that have minor blemishes to the fabric or errors in the construction correct answers
irregulars

________ offer an inconsistent assortment of brand-name merchandise at a significant discount
off the manufacturers' suggested retail price correct answers off-price retailers

A dermatologist has her diplomas prominently displayed above her large desk, which sits on a
Persian rug in an office filled with tasteful, yet expensive furnishings. Which of the following
service characteristics is the doctor trying to handle with her office décor? correct answers
intangibility

, A retailer that carries a broad variety and deep assortment, offers customer services, and is
organized into separate departments for displaying merchandise is called a(n).. correct answers
department store

A special type of off-price retailer owned by manufacturers is called a _____ correct answers
factory outlet

A special type of resale store where merchandise is donated and proceeds go to charity is called
a(n) ______ correct answers thrift store

A type of resale store that accepts used merchandise from people and pays them after it is sold is
called an _____ correct answers consignment shop

Alfani (womens fashion), Hotel Collection (luxury fabrics), and Tools of the Trade (housewares)
are examples of Macy's _______ correct answers store brands

Attempting to combat losing market share, department stores are doing all of the following
except _____. correct answers increasing their prices to gain more net sales

Best Buy is a category specialist for the electronics industry. This means the stores _____.
correct answers offer a narrow but deep assortment of merchandise

Convenience stores _______ than supermarkets correct answers charge higher prices for similar
products sold

How can a service retailer best cope with the problems associated with the intangibility of
service? correct answers solicit customers evaluations and complaints

Limited-assortment supermarkets are referred to as: correct answers extreme-value food retailers

Off-price retailers will often sell merchandise for less than the MSRP, which means correct
answers the merchandise is sold below the suggested retail price

Private-label brands are also called ________. correct answers store brands

Purchasing from factories that pay workers a living wage (more than the minimum wage) and
offer other benefits to the employees is called _______ correct answers fair trade

The ______ focuses on reducing the carbon footprint caused by the transportation of food
throughout the world correct answers locavore movement

The area around the outer walls of a supermarket that stock fresh-merchandise categories such as
dairy, bakery, meat, produce, etc. is referred to as the: correct answers power perimeter

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