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IAB Digital Sales Training Exam 2024 Questions and Correct Answers Rated A+
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IAB Digital Sales Training Exam 2024 Questions and Correct Answers Rated A+
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IAB Digital Sales Training Exam 2024Questions and Correct Answers Rated
A+
Location Awareness; Direct Response; Personable; On the go user;
Trackable -ANSWER-Mobile Benefit
Reach; Creative; Immediacy; Targeting; Trackable' Direct Response
Desktop Benefit -ANSWER-Desktop Benefit
DR advertiser has a list of his key prospects, what targeting method
do you employ? -ANSWER-IP Targeting
Search; Display; Video; Native; Audio; Overlay -ANSWER-Digital
Media Formats
Bandwidth; Browser; OP System; ISP -ANSWER-Technical Target
Channels Content; Site; Key Words; Contexutal -ANSWER-Context
Target
An Advertiser is concerned they are running adjacent to unsafe
content, which should they employ? -ANSWER-Double Verify +
Employ Ad Block
Service that allow for the collection of audience Intelligence -
ANSWER-DMP (Data Management Platform)
Ad Server Publishers.... -ANSWER-Atlas + Dart
,Metric used to track # of site visits that originate from a display
campaign -ANSWER-CTR (View Through)
Pixels Being (Secured) -ANSWER-HTTP(S)
Digital video ads - Non linear -ANSWER-Overlay; Bugs
Awareness -> Consideration->Preference->Purchase->Engage-
>Advocacy -ANSWER-Consumer Decision Journey Framework
This helps advertisers and publishers work together to run video ads -
ANSWER-VAST Tags
Paid + Owned + Earned Media -ANSWER-Converaged Media
Infeed units; Paid Search; Recommendation Widgets; Promoted
Listings; In Ad w/Native Elements -ANSWER-Native Advertising
Awareness; Consideration; Purchase -ANSWER-Sales Funnel
Supply Side Platform used by publishers (Sales) -ANSWER-SSP
What is not part of trafficking? -ANSWER-Signed IO
Looking at product in store + checking QR codes, then going online to
check price is called? -ANSWER-Showrooming
What are standard Audio Lengths? -ANSWER-15 & 30
Super Leaderboard size -ANSWER-970 x 90
VMAP -ANSWER-Exact placement of breaks
, Location awareness; Reach; Engagement; Targeting; Trackable -
ANSWER-Audio
Search; Display; Email -ANSWER-Preference
Biggest threat to the digital value chain? -ANSWER-Fraud
Which is not an emerging platform? -ANSWER-Laptop
Not an acceptable form of tracking a pixel/Code -ANSWER-JPG
When reporting the result of a campaign to a customer always keep
this in mind.... -ANSWER-Clients KPI's (Key Performance Indicator)
A list of safe approved sites to run on is called -ANSWER-Whitelist
simplified version of a website that is designed to display on
smartphone is called... -ANSWER-Mobile optimized site
Which is a rising star unit on desktop, if ATF at the top of the page.... -
ANSWER-Billboard
Event established in 2012 -ANSWER-Newfront
A CPG advertiser is running an online capaign + is only intrested in
offline sales, what type of research needs to be done? -ANSWER-
SKU
Responsive design sites -ANSWER-create more mobile ads
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