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IAB Digital Sales Training Exam 2024 Questions and Correct Answers Rated A+ $22.30   Add to cart

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IAB Digital Sales Training Exam 2024 Questions and Correct Answers Rated A+

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IAB Digital Sales Training Exam 2024 Questions and Correct Answers Rated A+

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  • August 28, 2024
  • 16
  • 2024/2025
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IAB Digital Sales Training Exam 2024
Questions and Correct Answers Rated
A+
Location Awareness; Direct Response; Personable; On the go user;
Trackable -ANSWER-Mobile Benefit

Reach; Creative; Immediacy; Targeting; Trackable' Direct Response
Desktop Benefit -ANSWER-Desktop Benefit

DR advertiser has a list of his key prospects, what targeting method
do you employ? -ANSWER-IP Targeting

Search; Display; Video; Native; Audio; Overlay -ANSWER-Digital
Media Formats

Bandwidth; Browser; OP System; ISP -ANSWER-Technical Target

Channels Content; Site; Key Words; Contexutal -ANSWER-Context
Target

An Advertiser is concerned they are running adjacent to unsafe
content, which should they employ? -ANSWER-Double Verify +
Employ Ad Block

Service that allow for the collection of audience Intelligence -
ANSWER-DMP (Data Management Platform)

Ad Server Publishers.... -ANSWER-Atlas + Dart

,Metric used to track # of site visits that originate from a display
campaign -ANSWER-CTR (View Through)

Pixels Being (Secured) -ANSWER-HTTP(S)

Digital video ads - Non linear -ANSWER-Overlay; Bugs

Awareness -> Consideration->Preference->Purchase->Engage-
>Advocacy -ANSWER-Consumer Decision Journey Framework

This helps advertisers and publishers work together to run video ads -
ANSWER-VAST Tags

Paid + Owned + Earned Media -ANSWER-Converaged Media

Infeed units; Paid Search; Recommendation Widgets; Promoted
Listings; In Ad w/Native Elements -ANSWER-Native Advertising

Awareness; Consideration; Purchase -ANSWER-Sales Funnel

Supply Side Platform used by publishers (Sales) -ANSWER-SSP

What is not part of trafficking? -ANSWER-Signed IO

Looking at product in store + checking QR codes, then going online to
check price is called? -ANSWER-Showrooming

What are standard Audio Lengths? -ANSWER-15 & 30

Super Leaderboard size -ANSWER-970 x 90

VMAP -ANSWER-Exact placement of breaks

, Location awareness; Reach; Engagement; Targeting; Trackable -
ANSWER-Audio

Search; Display; Email -ANSWER-Preference

Biggest threat to the digital value chain? -ANSWER-Fraud

Which is not an emerging platform? -ANSWER-Laptop

Not an acceptable form of tracking a pixel/Code -ANSWER-JPG

When reporting the result of a campaign to a customer always keep
this in mind.... -ANSWER-Clients KPI's (Key Performance Indicator)

A list of safe approved sites to run on is called -ANSWER-Whitelist

simplified version of a website that is designed to display on
smartphone is called... -ANSWER-Mobile optimized site

Which is a rising star unit on desktop, if ATF at the top of the page.... -
ANSWER-Billboard

Event established in 2012 -ANSWER-Newfront

A CPG advertiser is running an online capaign + is only intrested in
offline sales, what type of research needs to be done? -ANSWER-
SKU

Responsive design sites -ANSWER-create more mobile ads

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