RTF 115 Unit 2 Practice Questions and Answers (100% Pass)
3 views 0 purchase
Course
RTF 115
Institution
RTF 115
RTF 115 Unit 2 Practice Questions and
Answers (100% Pass)
Who invented the device which lets us hear through speakers, and what is
it called? - Answer️️ -Lee de Forest; an Audion vacuum tube (created in
1907)
When did radio's focus stop being general? - Answer️️ -Around the 1950's
Wha...
RTF 115 Unit 2 Practice Questions and
Answers (100% Pass)
Who invented the device which lets us hear through speakers, and what is
it called? - Answer✔️✔️-Lee de Forest; an Audion vacuum tube (created in
1907)
When did radio's focus stop being general? - Answer✔️✔️-Around the 1950's
What 3 things could radio have been, and what is it now? (Hint: Who could
have controlled it?) - Answer✔️✔️-Military controlled, government
controlled, or a Public Radio Model; it is now controlled by businesses
What does the "F" in "FM" and the "A" in "AM" stand for? - Answer✔️✔️-
Frequency and Amplitude
What are the 4 main companies regarding radio? - Answer✔️✔️-1.
iHeartMedia
2. Cumulus
3. Citadel
4. CBS
What are some reasons TV hasn't killed radio? (4 main ones) - Answer✔️✔️-
1. People listen to the radio while driving
2. Some people can listen to the radio while at work
3. People want to catch sports live and radios are around more often than
TVs
4. To keep up-to-date with music
What are the 2 main types of stations? - Answer✔️✔️-1. Commercial; rely on
ads; vast majority of stations are these
2. Noncommercial; don't rely on ads; mostly the left side of the dial (88-92-
ish)
How can so many stations survive in one market? (2 main reasons) -
Answer✔️✔️-1. Audience segmentation
2. With more stations, consumers feel like they have more of a choice
Radio Formats (the personality) - Answer✔️✔️-Flow of songs, DJ comments,
commercials, station IDs, news weather, sports, etc.; determined by Music
Style, Time Period, Activity Level, and Music Sophistication
Music Style - Answer✔️✔️-Essentially the genre (country, rock, pop, etc.)
Time Period - Answer✔️✔️-The time the song was released
(Modern/Current—past year, Contemporary—past 10-15 years, Oldies—
what our parents listen to, Nostalgia—anything older than that)
Activity Level - Answer✔️✔️-The tempo and dynamics of the music (Ex.
fast, slow, soft, hard, etc)
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller SophiaBennett. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
