RTF 115 Exam 1 Study Guide with Complete Solutions
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Course
RTF 115
Institution
RTF 115
RTF 115 Exam 1 Study Guide with
Complete Solutions
Media Studies - Answer️️ -a field of study that examines the content,
history, and effects of various media, in particular, the mass media (also
called mass communication)
Convergence - Answer️️ -the term we use today to describe the c...
RTF 115 Exam 1 Study Guide with
Complete Solutions
Media Studies - Answer✔️✔️-a field of study that examines the content,
history, and effects of various media, in particular, the mass media (also
called mass communication)
Convergence - Answer✔️✔️-the term we use today to describe the collective
changes happening to media production and consumption.
3 types of convergence - Answer✔️✔️-technological, economic, cultural
consolidation - Answer✔️✔️-a process whereby traditional media companies
have grown fewer and much larger in the past fifty years through mergers
and acquisitions
A company compiling psychographic data on their target audience would
primarily be interested in factors including age and gender.
True or False? - Answer✔️✔️-False
Which of the following is a subgenre of "entertainment" content?
Which of the following would be considered features of an entertainment
formula?
A) Typical characters
B) Setting
C) Patterns of Action
D) All of the above are features of an entertainment formula. - Answer✔️✔️-
D) All of the above are features of an entertainment formula.
Market capitalization (market cap) is one way of estimating the value of a
company. According to your reading "Here's Who Owns Everything in Big
Media Today," which of the following media companies has the greatest
value as determined by market cap?
A) AT&T/WarnerMedia
B) Verizon
C) Netflix
D) Disney/21st Century Fox - Answer✔️✔️-A) AT&T/WarnerMedia
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