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D081 Innovative and Strategic Thinking Complete Notes Western Governors University
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D081 Innovative and Strategic Thinking Complete Notes Western Governors University
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D081 Innovative andStrategic Thinking Complete
Notes Western Governors
University
, Innovative and Strategic Thinking
The Impact of Innovation
• Initiative- an organizational priority that identifies a direction or strategic area of focus; includes many
stakeholders with unique perspectives and priorities with regard to the initiative; involves generating and
implementing ideas that will lead to a successful outcome
o Iterative Process- repeating cycles that increasingly approach the desired result
o Innovation- Process of developing and implementing a new product or process that delivers
value to users or customers
o Creativity- generation of novel or unique ideas
• Critical Thinking- disciplined process of rational, evidence-based, and open-minded thinking that
involves analysis and evaluation of inputs to reach an answer
o Innovative thinking takes critical thinking a step further and adds creativity to draw upon
analysis and evaluation to develop and implement a solution
o Innovation can lead to previously unknown designs pertaining to the physical world, conceptual
world, or institutional world or any combination; can be linked to positive changes in efficiency,
productivity, quality, competitiveness, and market share
• Product Innovations- new or improved goods or services offered to the market; add direct value to
customers
• Process Innovations- new or improved ways of conducting business, such as application of new
technology, production techniques, or distribution methods; add indirect value to customers by lowering
costs, increasing quality of products and services, or both
• Invention- the creation of a unique new idea, process, or object
o Research and Development- organizational activities with the goal of innovating product and
services
• Types of Innovation:
o Breakthrough- the development of an entirely new product or process from what currently exists
on the market;
o Incremental- gradual improvements to products or processes; can be aimed at improving
efficiency, reducing waste or cost, or the introduction of new equipment and technologies
o Transformational- organizational adaptation and development of new processes and business
models; focused on business model innovation and organizational design
The Design Thinking Process
• Design Thinking- a human-centered process for innovation consisting of six iterative stages of
empathize, define, ideate, prototype, test, and implement; offers a different approach to problem-solving
that is grounded in a flexible mindset; is a response to the needs of people and questions how to make
the world a better place; provides a structure and language for collaborative problem-solving that allows
teams to be more powerful; solution based, starting with a goal; considers present and future conditions
and parameters of the problem so alternative solutions can be explored simultaneously
o Wicked Problem- a challenging or complex problem without a clear solution, usually social or
cultural in nature
o Agile- project management approach, originally used in software development, characterized by
quick, iterative cycles and frequent adaptations
• Stages of Design Thinking:
o Empathy- the ability to understand or be attuned to the feelings, thought, or experiences of
another human being; goal is to gain an empathetic understanding of the challenge, solution, and
how users feel, talk, and experience
▪ Human-Centered Design Process- approach to design that begins with the people (users)
affected by the problem or potential solution
o Define- builds on the understanding developed during the empathy stage by combining and
analyzing research to observe where problems exist
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