In 4 different files each containing each topic in full for the a-level and as-level specification to achieve grades A*-B. All handwritten and summarised from the textbook.
mix PESTLEanalysis
sthebusiness's overridingpurposebutmayalsoreflectits leastship p.at ca somepartsoftheworlda
for and specialattentionha
usiness
mayformandshare a mission
statement
E Economic stateofthe economyhav
differentiation
business
rateobjectesareobjectivesset seniormanagersanddirectors
by S social overtime there is likely
useto a businessachievingitsaimstheymustfollowthesmartcriteria costleadership lowest providerinthe
cost marketincreaseprofitsmarketshare
how societyoperates
Differentiation butadopting Position
If t technological c
p any p
Distinctivecapability formofcompetitive beeasily
advantageas itcannot reproduced
Éona
Architecture legal governmentprovidingframe
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mentalandfunctionalobjectives Reputation
E environmental peoplebecomingprotec
ytodaygoals
innovation
back
upthehierarchytocorporateobjectivesandmissionstatement
shouldbealignedwith
oneanother
havetosatisfyshareholders
firmstendtohavefinancialobjectives asthey arisingalloftheproductsand
servicesof afirm
e firmstendto focusonsurvival twostepprocess
giveafullanddetailedoverviewof all products position
a involve
fg assess
lookat theperformanceofeachoftheseproducts
Newproducts business
maybefo
changes and adap
consolidation
fallingbusinesses l
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mission my aggie so mayposses a bi
a
as.me
Product Bargainingpower of buyer
Existing New marketshare threat of newentrants
substitutes
ing p de p L 1stars highgrowthproducts thatare strong
compared to competitors Rivalryamongexistingfirms
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es of scale
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