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PSCI 1101 TEST 3 Exam Questions With Correct Answers.
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PSCI 1101 TEST 3 Exam Questions With Correct Answers. MEDIA AND POLITICS - answerGOVT CH 10 Intermediary organizations - answerExamples: Media, Political Parties, Interest Groups Intermediate relationship between the people and government Mass media - answerCommunication channels like newspape...

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  • August 29, 2024
  • 14
  • 2024/2025
  • Exam (elaborations)
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©THEBRIGHT EXAM STUDY SOLUTIONS 8/22/2024 12:54 PM



PSCI 1101 TEST 3 Exam Questions With
Correct Answers.

MEDIA AND POLITICS - answer✔✔GOVT CH 10

Intermediary organizations - answer✔✔Examples: Media, Political Parties, Interest Groups
Intermediate relationship between the people and government

Mass media - answer✔✔Communication channels like newspapers, radio, tv where people can
communicate to mass audiences
Includes:
Print and electronic media

Print media - answer✔✔Newspapers, magazines

Electronic media - answer✔✔Internet, tv and radio

Sound bite - answer✔✔Brief comment, few seconds, gets point across
Why? Time constraints
Short, catchy phrases (dramatic)

Political Advertising - answer✔✔Self explanatory
Types:
Personal attack ads
Issue Ads (used by IG's)
Negative advertising

Free media - answer✔✔News Coverage
Politicians try to get covered in news
Simplification of communication
a. 30 second ads
b. sound bites

, ©THEBRIGHT EXAM STUDY SOLUTIONS 8/22/2024 12:54 PM

c. talking points
d. no real dialogue

News management - answer✔✔Create newsworthy events for candidates, why? free press
Attempts to get news coverage, and influence that coverage
Strategies:
1. Provide dramatic visuals
2. Get covered
3. Convey message

Spin doctor - answer✔✔A candidates press advisor, tries to persuade media to "slant" event or
action

Spin - answer✔✔Reporters slant or interpretation of an event or action

Talk radio - answer✔✔"wild west of media"
All (most) are politically conservative
Push boundaries
Average listener is white, middle aged, conservative male
A response to counter liberal bias in the media

Media bias - answer✔✔Only 24% of Americans have confidence in news
Types:
Partisan bias
Bias against losers (who won the debate)
"Selection" bias (entertainment factor, pressure from advertisers or corporate owners of what to
broadcast)

Partisan bias - answer✔✔Liberal v Conservative Bias
64% of public perceive media to be left leaning
However, most journalists=liberal, most corporate employees of news companies= conservative
(Balances out?)

Journalistic values - answer✔✔Objectivity

Objectivity - answer✔✔Do gatekeepers value this?

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