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FBLA Advertising Test _ EXAM QUESTIONS AND ANSWERS VERIFIED 100- CORRECT.pdf
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FBLA Advertising Test _ EXAM QUESTIONS AND ANSWERS VERIFIED 100- CORRECT.pdf
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8/29/24, 9:17 PMFBLA Advertising Test
Jeremiah
Terms in this set (128)
promotional advertising advertising designed to increase sales
the process used to try to create a favorable image for a company and foster goodwill
institutional advertising
in the marketplace
media the avenues through which messages are delivered; also known as channels
print media newspapers, magazines, direct mail, signs, and billboards used in advertising
transit advertising advertising found on public transportation
broadcast media radio and television
online advertising a form of advertising that uses either email or the World Wide Web
relatively inexpensive, useful items featuring an advertiser's name or logo that are given
specialty media
away; also known as giveaways or advertising specialties
the process of selecting the advertising media and deciding the time or space in which
media planning
the ads should appear to accomplish a marketing objective
advertisement paid public announcement persuading you to buy an item or a service
company made up of professionals who specialize in providing creative and business
advertising agency
services involved in planning, preparing, and placing advertisements
the thinking and tasks needed to achieve a successful advertising campaign that fits into
advertising plan
the advertiser's marketing strategy
the thorough investigation of the planning, preparation, and placement of
advertising research
advertisments
art everything in the advertisement that is not copy, including the illustration and design
banner ad paid advertising on a web site
benefit the advantage the consumer gets from a feature
coincidental studies measurement tools that provide real-time information about the campaign's impact
community a group of people with a common characteristic or interest living within a larger society
FBLA Advertising Test
part of the advertising plan that examines the identity, strengths, and weaknesses of the
competitor analysis
competition and competing product
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consumer someone who uses a product
consumer behavior everything that affects or is affected by human consumption
specializes in developing creative concepts, writing creative text, and providing artistic
creative boutique
services
guideline to creating and constructing the advertising message that coordinates the
creative plan
copywriting, art, and media
integrated pattern of behavior, knowledge, and beliefs that are acquired from a group
culture
and passed on to future generations
statistical characteristics of human populations such as age, race, gender, income,
demographics
marital status, education, and occupation
design the arrangement of elements in the advertisement
an interactive method of marketing designed to generate a measurable response or
direct marketing
transaction
a business helps to fund an event in exchange for displaying a brand name, logo, or
event sponsorship advertising message at the event, in literature about the event, or in broadcasts of the
event
evoked set a short list of brand names you think of when a product or service is mentioned
part of the advertising plan that provides a summary of the most important information
executive summary
needed to make decisions
external facilitators perform specialized services for advertisers and advertising agencies
feature a characteristic that is part of a product or service
a group of six to twelve consumers, led by a professional moderator, who discuss the
focus group
product
the number of times the audience is exposed to an advertisement in a specified time
frequency
period
provides a wide range of services designed to meet a client's complete advertising
full-service agency
needs
industry a distinct group of productive or profit-making businesses
industry analysis part of the advertising plan that examines industry developments and trends in
in-house agency advertising department in a company whose main business is not advertising
specialize in helping clients prepare advertising for new interactive media, such as
interactive agencies
Internet, CD-ROMs, and interactive television
layout a drawing that shows where each element in the advertisment will be placed
part of the advertising plan that examines customers and their motives for buying the
market analysis
product
market segment a group of people that have common characteristics and similar needs and wants
all marketing activities, such as advertising, sales promotions, event sponsorships, and
marketing mix
public relations
mass media a form of communication designed to reach a large number of people
an organization that specializes in buying media time and space, particuarly on radio
media-buying service
and television stations
media class a type of media, such as television, radio, billboards, newspapers, or magazines
media plan identifies the media used to distribute an advertising message to the target audience
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