Mis180 Exam Questions with All Correct Answers
Which of the following is not considered a primary value activity in a value chain analysis? - Answer-information systems
What are costs that make customers reluctant to abandon one product or service in favor of another? - Answer-switching costs
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Mis180 Exam Questions with All
Correct Answers
Which of the following is not considered a primary value activity in a value chain
analysis? - Answer-information systems
What are costs that make customers reluctant to abandon one product or service in
favor of another? - Answer-switching costs
Your boss, Kerry Miller, has asked you to analyze the soft-drink industry using Porter's
Five Forces Model. Which of the following represents rivalry in the soft-drink industry? -
Answer-Coke and Pepsi both submit bids to the owner of a football stadium for the
exclusive sale of their products during games
What is information called that is collected from multiple sources such as suppliers,
customers, competitors, partners, and industries that analyzes patterns, trends, and
relationships for strategic decision making? - Answer-business intelligence
When evaluating the value chain, all of the following are included in the primary value
activities except: - Answer-Mis development
Which of the following is considered information? - Answer-best selling item by month
Gina Brooks works for Aquarium Retail Services selling high-end saltwater fish and tank
supplies. Aquarium Retail Services is the current market leader in Gina's city. Gina has
recently been approached by Deep Blue Incorporated with an opportunity to run its
corporate nationwide marketing and sales division. Gina decides to jump at the
opportunity! Deep Blue is attempting to gain a competitive ______________ by stealing
its competitor's key employee. - Answer-advantage
All of the following are common tools used in industry to analyze and develop
competitive advantages, except: - Answer-competitive analysis model
If an organization were to implement only one policy, which one would it want to
implement? - Answer-Ethical computer use policy
Which of the following represents the biggest problem of information security breaches?
- Answer-People misusing organizational information
Which of the following represents the three areas where technology can aid in the
defense against information security attacks? - Answer-Authentication and
authorization, prevention and resistance, detection and response
, The textbook distinguishes between Data, Information, Business Intelligence, and
Knowledge. Prof provides a more specific perspective, explaining the difference
between data, information, knowledge, and wisdom. Using the definitions provided by
prof which of these would be an example of knowledge? - Answer-worst-selling product
changes when the weather turns cold
Mis can add value to both primary and support activities within a business. Which of the
following is not an example of a company adding value the use of mis in a support
activity? - Answer-Netflix creating a business strategy for the video rental market that
delivers videos via the mail
Information technology can enable departments to more efficiently and effectively run
their core ________________. - Answer-business activities
Mis can add value to both primary activities and support activities in the value chain.
Which of the following is not an example of a company adding value by the use of mis
to support a primary activity? - Answer-Pacific Beach Trade Corp. creating an online
systems for employees to track paychecks, benefits, wellness rewards program, and
other employee benefit items
Your boss, Tom Repici, has asked you to analyze the airline industry using Porter's
three generic strategies. Which of the following companies are using a cost leadership
strategy? - Answer-Horizon, Frontier, JetBlue
Paula Logsdon wants to launch a high-end online custom clothing company. Paula had
never heard of Porter's Five Forces Model, but when you mentioned it to her, she
wanted to understand why she should perform a five-forces analysis. What was the
primary reason you gave to Paula? - Answer-to help Paula evaluate the attractiveness
of clothing industry
Which of the following represents the core drivers of the information age? - Answer-
Data, Information, business intelligence, knowledge
Which of the following questions would have be answered with data? - Answer-Who is
customer number 12345XX?
One of Porter's Five Forces is rivalry among existing competitors. What are the others?
- Answer-Buyer power, supplier power, threat of new entrants, and threat of substitute
products of services
People with information-intensive jobs are referred to as __________ and they use
business intelligence, guided by their intelligence and personal experience to make
decisions based on both information and intuition, a valuable resource for any company.
- Answer-Knowledge workers
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