Innovative and Strategic Thinking - D081
(Tests)
A product manager wants to redevelop the company's product line through innovative solutions
that improve the product and add to the product's perceived value. Which approach to
innovation would meet this goal?
Process
3 multiple choice options
An entrepreneur is meeting with a small business center to brainstorm ways to support small
businesses in a local community. Which stage of the Design Thinking process is being used by
this entrepreneur?
Ideate
3 multiple choice options
A recreational vehicle (RV) manufacturer just released a tiny home line of RVs after testing the
product for one month with outdoor enthusiasts living in the mountains. Which stage of the
Design Thinking process is being used by this manufacturer?
Implement
3 multiple choice options
How does a strategic decision differ from a routine decision?
Strategic decisions influence the company's success by increasing competitive advantage.
3 multiple choice options
A landscaper has created two designs for a homeowner to review. Which step of this
homeowner's decision-making process is being targeted by this landscaper?
Weigh options
3 multiple choice options
A business owner is considering acquiring another company and evaluates the cost of importing
materials, the supply and demand for products, customers' perceptions of imported products,
and the necessary technology required to remain competitive. Which analysis is this manager
conducting?
Cost-benefit
3 multiple choice options
,A company recognizes the value of relationship building in creating business and market
networks and wants to create an organizational structure reflective of those values. Which
culture should this company create?
Clan (a type of corporate culture that fosters a collaborative, family-like environment by valuing
commitment, participation, and allegiance)
3 multiple choice options
The following questions were asked of managers during the SWOT analysis process:
How is the market changing?
How can a niche in the market be filled?
Which category of the SWOT process was targeted by these questions?
Threats (areas with the potential to cause problems)
3 multiple choice options
A skateboarding company is having trouble gaining much of the skateboard market share. The
company receives a loan to hire a famous skateboarder as a new spokesperson to increase its
visibility, but the individual has been scrutinized for some of his past personal activities. Which
factor is a threat in a SWOT analysis for this company?
The new spokesperson's personal activities are being scrutinized.
3 multiple choice options
Which type of innovation adds indirect value to customers by lowering costs and increasing the
quality of new or existing products or services?
Process
3 multiple choice options
Which type of innovation results in the development of entirely new products or processes?
Breakthrough
3 multiple choice options
Which type of innovation takes place through gradual improvements to existing processes,
products, and services?
Incremental
, Which type of innovation drastically changes an existing product or process into a new model?
Transformational
3 multiple choice options
___________ innovation aims at developing entirely new products and services that differ from
what currently exists on the market.
Breakthrough
3 multiple choice options
___________ innovation encompasses making improvements to existing processes, products,
and services, often in a gradual or ongoing way.
Incremental
___________ innovation drastically changes an existing product or process into a new model.
Transformational
3 multiple choice options
___________ innovations can add indirect value to customers. They do this by lowering costs
and increasing the quality of products and services.
Process
3 multiple choice options
How does design thinking differ from traditional problem-solving?
Develops iterative solutions
3 multiple choice options
A company designed and evaluated a new product concept with customers and received useful
feedback to improve the product's design. Which stage of design thinking should the company
address next?
Prototype
3 multiple choice options
Understanding the customer experience is which of the design thinking stages?
Empathize
3 multiple choice options
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