Essay
Strategy Project
- Course
- MT460
- Institution
- Purdue University
Strategic Implementation Plan where I researched the company Dollar Tree and had to come up wth strategies for a new product.
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STRATEGIC IMPLEMENTATIONPLAN
DOLLAR TREE
Stephanie Bryant
February 13th, 2024
MT460- Strategy and Policy
,TABLE OF CONTENTS
Contents
Implementation Strategy...........................................................................................................................................2
Implementation Strategy...........................................................................................................................................2
Strategy Team Structure.............................................................................................................................................4
Strategy Team Structure.............................................................................................................................................4
Innovative New Product Idea.....................................................................................................................................6
Innovative New Product Idea.....................................................................................................................................6
Resource Allocation..................................................................................................................................................13
Resource Allocation..................................................................................................................................................13
Key Performance Indicators.....................................................................................................................................16
Key Performance Indicators.....................................................................................................................................16
Strategic Goals, Objectives, & Incentives.................................................................................................................19
Strategic Goals, Objectives, & Incentives.................................................................................................................19
Culture & Performance............................................................................................................................................20
Culture & Performance............................................................................................................................................20
Conclusive Remarks.................................................................................................................................................22
Conclusive Remarks.................................................................................................................................................22
References................................................................................................................................................................23
References................................................................................................................................................................23
, TABLE OF CONTENTS
Implementation Strategy
Strategic implementation planning plays an important role in a business. Companies have to
always come up with strategies for different aspects of their business including how they will market a
product to customers. It is crucial that a business has a design set up for an organization. This will help a
company have a guideline where they can follow through with steps for how they will create a strategic
plan for their company. In an article by Asana (2022), it states that the strategic plan will outline all the
steps a company should take when achieving a goal or objective. This will determine the success of a
company by looking at what they need to do in order to execute a plan that will bring in revenue and help
the company grow.
1. Successful Strategy Implementation
For Dollar Tree to successfully implement the strategy for the mobile app, the company must
ensure that the features within the app run smoothly and people who will be over the app know how to
operate it. This will increase the competitive advantage for the company because it will attract more
customers to the online store since they know it will be cheaper than other stores like Amazon and
Walmart. Queensland Government (2022), discusses the approaches businesses can make when
developing a product. They can target a niche and/or become a low-cost supplier. The prices of Dollar
Tree’s products are already lower than the majority of its rivals so they won’t have issues gaining new
consumers. The company just needs to make sure they are organized and follow every step of the app
development to ensure that no problems will arise.
1.1 Value Chain & Strategic Implementation
The value chain are the various activities that are involved when creating a new product
(Stobierski, 2020). This is important when it comes to Dollar Tree setting up the mobile app service.
There needs to be a step-by-step process that makes sure the mobile app will be a success. The value
chain can help Dollar Tree with the implementation of a strategy because it will give the company
direction. They first start with developing the app and its software, then it goes into studying the app and
practicing how it will work. Next, the company will start the planning process of marketing the app to old
and new consumers. They will also work on making sure they have positions in place for employees to
work the orders for customers. Lastly, they will get feedback and monitor how people react to the app
and what areas of the app they need to improve.
1.2 Organizational Design & Strategic Implementation
Ideal organizational design focuses on the execution of a company’s strategy. In an article by Ron
Carucci and Jarrod Shappel (2022), they state that one of the main reasons a business strategy fails is
because they didn’t align the design with the plan. Without a proper organizational design, the strategy
will fall apart and it can make it difficult for a business to implement new strategies for their new product
or service. Dollar Tree should focus on the development of their app and gaining feedback from
customers as part of their organizational design. This will help them find out weaknesses of the mobile
app and get feedback from customers on what they would like to see. The design will also include
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