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MNO2609 Assignment 5 (COMPLETE ANSWERS) Semester 2 2024 (347298) - DUE 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. $2.50   Add to cart

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MNO2609 Assignment 5 (COMPLETE ANSWERS) Semester 2 2024 (347298) - DUE 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.

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MNO2609 Assignment 5 (COMPLETE ANSWERS) Semester 2 2024 (347298) - DUE 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.QUESTION 1 1.1 Quality starts with understanding customer needs and ends when those needs are satisfied. In view of this statement, explains quality. 1.2 A develop...

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  • August 29, 2024
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MNO2609

Assignment 5 (COMPLETE

ANSWERS) Semester 2 2024

(347298) - DUE 2024

, MNO2609

Assignment 5 Semester 2 2024

QUESTION 1

1.1 Quality

Quality refers to the degree to which a product or service meets the needs and
expectations of customers. It involves understanding customer requirements and
consistently delivering products or services that fulfill these needs satisfactorily. Quality
is not just about the end product but encompasses the entire process, from design to
delivery, ensuring all customer needs are met.

1.2 Commercial Advantages of Customer Loyalty

Customer loyalty can lead to several commercial advantages:

 Increased Revenue: Loyal customers are more likely to make repeat purchases,
increasing sales over time.
 Lower Marketing Costs: Retaining existing customers is less expensive than
acquiring new ones. Loyal customers can also provide free word-of-mouth
marketing.
 Higher Profit Margins: Loyal customers are often less price-sensitive and willing
to pay more for products and services they trust.
 Competitive Advantage: Strong customer loyalty can differentiate a company
from its competitors.

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