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FBLA Advertising Practice test _ Questions And Answers Rated 100- Correct.pdf
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8/30/24, 3:17 AMFBLA Advertising Practice test
Jeremiah
Terms in this set (100)
All of the processes used to identify, create, C
and maintain exchange relationships that
satisfy individuals and organizations make up
A) customer service.
B) promotion.
C) marketing.
D) distribution.
Consumer demand is influenced by all of the B
following except
A) economy.
B) weather.
C) promotion.
D) price.
The marketing concept determines planning, A
production, pricing, distribution, and
promotion of products and services based
upon
A) customers.
B) forecasts.
C) government.
D) business
Marketing that targets consumers who D
underwent the same experiences and events
while growing up is referred to as
A) target marketing.
B) cohort marketing.
C) mass marketing.
D) generational marketing.
1/15
, 8/30/24, 3:17 AM
The final step in the sales process is A
A) follow up.
B) closing the sale.
C) presenting the product.
D) overcoming objectives.
The first contact that the salesperson makes A
with the customer is called the
A) approach.
B) preapproach.
C) introduction.
D) lead.
Which of the following activities will not help C
improve sales performance?
A) informing sales staff about new
merchandise
B) setting sales goals
C) allowing salespeople to work without
monitoring
D) having sales staff meetings
Since new small businesses do not have D
funds available for expensive forms of
promotion, they count on
A) endorsements.
B) sales promotion.
C) advertising.
D) word-of-mouth promotion.
All of the following are traditional types of C
advertising media except
A) radio.
B) newspaper.
C) social media.
D) television.
One of biggest disadvantages associated C
with television advertising is the
A) use of sight and sound.
B) large, diverse audience.
C) long lead time.
D) low cost per viewer.
The amount of time required to produce and D
place an advertisement is called
A) production time.
B) on air time.
C) prime time.
D) lead time.
The number of times a person is exposed to A
an advertisement is called
A) frequency.
B) reach.
C) span.
D) gross impression.
2/15
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