100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Marketing Fundamentals Chapter 1 Questions & 100% Verified Correct Answers with complete solutions (Latest update $7.99   Add to cart

Exam (elaborations)

Marketing Fundamentals Chapter 1 Questions & 100% Verified Correct Answers with complete solutions (Latest update

 0 view  0 purchase
  • Course
  • Institution

Marketing Fundamentals Chapter 1 Questions & 100% Verified Correct Answers with complete solutions (Latest update

Preview 1 out of 3  pages

  • August 29, 2024
  • 3
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
avatar-seller
Marketing Fundamentals Chapter 1
what must be created in order for an organization to survive - ANS-Utility

conversion of raw materials into finished goods and services - ANS-Form

availability of goods and services when consumers want them - ANS-Time

the availability of the product to the customer at the desired time and location - ANS-Place

ability to transfer title to goods or services from marketer to buyer - ANS-Ownership
(Possession)

activity, set of institutions, and processes for creating communicating, delivery, and exchanging
offerings; managing customer relationships in ways that have value for customers, clients,
partners, and society at large - ANS-Marketing

increase in international trade agreements, growth of electronic business, interdependence of
the world's economies - ANS-Factors That Have Extended Economic Views

1. Production
2. Sales
3. Marketing
4. Relationship
5. Social - ANS-Five Eras of Marketing History

focus was on production orientation - ANS-Production Era

focus was on sales orientation - ANS-Sales Era

focus was consumer orientation - ANS-Marketing Era

focus was on relationship marketing - ANS-Relationship Era

focus was marketing via the Webb and social networking sites - ANS-Social Era

acquire goods and services on a continuing basis to fill certain needs - ANS-Consumers

management's failure to recognize the scope of its business - ANS-Marketing Myopia

can overcome myopia - ANS-Focusing on Customer Need

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller topgradesdr. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $7.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

73091 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$7.99
  • (0)
  Add to cart