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Exam (elaborations)

MRKT 438 - EXAM -1

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Exam of 1 pages for the course TEST14 at TEST14 (MRKT 438 - EXAM -1)

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  • August 29, 2024
  • 1
  • 2024/2025
  • Exam (elaborations)
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MRKT 438 - EXAM #1
Customers (businesses that are customers) - ANS-Accounts

people - ANS-Contacts

unqualified potential customers - ANS-Leads

qualified potential customer - ANS-Opprtunities

They have a timeline, need, and a budget - ANS-What is a qualified lead?

customer service event - ANS-Case

organized course of action to promote or sell a product or service - ANS-Campaign

visual representation of your data - ANS-Dashboard

any kind of interaction had Ex: send an email - ANS-Activities

internal collaboration tool - ANS-Chatter

Artificial intelligence engine - ANS-Einstein

marketing automation platform - ANS-Pardot

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