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MRKT 438 - EXAM -1
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Exam of 1 pages for the course TEST14 at TEST14 (MRKT 438 - EXAM -1)
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MRKT 438 - EXAM #1Customers (businesses that are customers) - ANS-Accounts
people - ANS-Contacts
unqualified potential customers - ANS-Leads
qualified potential customer - ANS-Opprtunities
They have a timeline, need, and a budget - ANS-What is a qualified lead?
customer service event - ANS-Case
organized course of action to promote or sell a product or service - ANS-Campaign
visual representation of your data - ANS-Dashboard
any kind of interaction had Ex: send an email - ANS-Activities
internal collaboration tool - ANS-Chatter
Artificial intelligence engine - ANS-Einstein
marketing automation platform - ANS-Pardot
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