Social media marketing
A form of promotion that involves using different types of paid media to call attention to
products, services, or ideas. - ANS-Advertising
A form of promotion where a business communicates directly, but not in-person, with their target
customers. - ANS-2
The promotion of a business or organization as a whole, highlighting its social responsibility or
public relations, and its patronage. - ANS-3
The process of persuading others through a direct, in-person (live or remote) presentation on
the merits of a product, service or idea, so that they might purchase it or buy-in. - ANS-4
Intends to increase demand of an entire class of products or services. - ANS-5
The sharing of information about a product, service, or brand to customers with the hopes of
generating sales. - ANS-6
Informing potential customers that a product or service exists, and the result they should expect
from using it. - ANS-Promotion
The promotional mix includes advertising, personal selling, sales promotions, public relations,
and direct marketing. - ANS-8
A strategic form of communication that helps build a relationship between a person or
organization and the public. - ANS-9
Limited time offers and/or discounts designed specifically to increase sales during the time the
sales promotion is offered, with the additional goal of attracting new customers and sales, even
after the sales promotion has ended. - ANS-10
Intends to increase demand of a specific brand of product. - ANS-11
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