WGU E-Commerce and Marketing Analytics - D381
The number of impressions help a business assess whether its campaign is on track based on
the parameters set by it. - ANS-When it comes to Google marketing analytics, why is the
number of impressions important?
Run a piece of code or a tag on each website that needs to be monitored to make web analytics
tools aware of them - ANS-What should a business do to ensure that web analytics tools are
capable of monitoring and tracking website performance during a campaign?
It enables the team to merge data about conversions from Google Ads with data about audience
demographics in Google Analytics. - ANS-The marketing team of a company wants to increase
the efficiency of the company's latest digital marketing campaign. So the team decides to link
the Google Ads account to Google Analytics. What is the benefit of linking the two Google
platforms in this case?
They make data easier to understand by revealing trends, patterns, and outliers. - ANS-Why are
data visualizations important when communicating insights to stakeholders?
Google Analytics helps individuals to assess the success or failure of their Google Ad
campaigns. - ANS-What is the strongest correlation between Google Ads and Google
Analytics?
It helps individuals focus more on metrics that are most important to their digital marketing
strategy. - ANS-.
What is the strongest benefit of selective reporting when it comes to analytics?
Increasing web traffic - ANS-What is an example of a strong marketing goal?
It allows the monitoring and assessment of a campaign's performance goals. - ANS-Why is
marketing analytics critical to a campaign?
Mobile-first websites have limited content compared to their responsive counterparts, which can
confuse users. - ANS-What downside of mobile-first design should the company be careful of in
this case?
Having a mobile app or website that is accessible to all users - ANS-What is an essential
requirement for an e-commerce store?
It allows a business to learn how to manage its websites, conduct marketing, and review
analytics all in one place. - ANS-What is a benefit of Shopify?
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