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Consumer behavior Final Iowa Question and answers 100% correct 2024

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Consumer behavior Final Iowa Question and answers 100% correct 2024 Consumer behavior Final Iowa-Andrea No Chapter, In Class:Consumer Creativity - correct answer Creativity - correct answer An outcome (a product, an idea) that is both novel and appropriate to the given context or circum...

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  • August 30, 2024
  • 26
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • consumer behavior final iowa
  • consumer behavior final iowa question and answers

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Consumer behavior Final Iowa-Andrea
No Chapter, In Class:Consumer Creativity - correct answer ✔


Creativity - correct answer ✔An outcome (a product, an idea) that is both
novel and appropriate to the given context or circumstance from which it
arises


Novel - correct answer ✔Generating many unique ideas to create novel,
different or unusual content


Appropriateness - correct answer ✔The extent to which the idea is relevant,
meaningful, useful, or valuable to the consumer


The creative process (4) - correct answer ✔1. Exploration
2. Digestion
3. Incubation
4. Illumination


Exploration - correct answer ✔Immerse yourself in information and learn all
you can about TM/product and generate as many ideas as possible


Digestion - correct answer ✔Thinking about what you've learned/ideas
generated


Could encounter fixation - bias toward existing knowledge structures

,Incubation - correct answer ✔Set it aside and think about something else, let
the non-concious to think about it, time is a big factor


illumination - correct answer ✔The a-ha moment, encounter new information
without deliberate effort


Why marketers care about creativity? - correct answer ✔-Draws attention
-Entertains
-Makes content memorable


What have the trends with creativity looked like? - correct answer ✔Creativity
scores were consistently rising until 1990, since then they have been falling
off due to the increase of convergent thinking


Divergent Thinking - correct answer ✔Solving problems with many possible
solutions


Convergent Thinking - correct answer ✔solving problems with a single,
correct answer


Lego Study Findings - correct answer ✔Solving well defined problems
diminishes creativity on subsequent tasks


Engaging in well-defined activities increases the likelihood that a consumer
will choose a subsequent task that is similarly well-structured.


Chapter 8 Attitudes and Persuasive Communication - correct answer ✔

, Attitudes - correct answer ✔general evaluations of people, ideas, objects, or
events


Components of attitudes (3) - correct answer ✔1. affective: how the
consumer feels
2. behavioral: how the consumer acts
3. cognitive: what the consumer believes


4 functions of attitudes - correct answer ✔1. utilitarian
2. knowledge
3. value-expressive
4. ego-defensive


Utilitarian Function - correct answer ✔relates to rewards and punishments


purchasing something because it brings forth a specific benefit


Ex: sports fans are more likely to wear their teams apparel


Knowledge Function - correct answer ✔need for order, structure, or meaning


appeals to consumers in ambiguous situations or when they confront new
products


Value Expressive Function - correct answer ✔expresses consumer's values
or self-concept

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