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University of Iowa Intro to Marketing Exam 2 Question and answers correctly solved 2024 $13.99
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University of Iowa Intro to Marketing Exam 2 Question and answers correctly solved 2024

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University of Iowa Intro to Marketing Exam 2 Question and answers correctly solved 2024 University of Iowa Intro to Marketing Exam 2 Business Products - correct answer -Are used to manufacture other products -become part of another product -aid the normal operations of an organization -are ...

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  • August 30, 2024
  • 12
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • university of iowa intro to marketing exam 2
  • university of iowa intro to marketing exam 2 quest

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University of Iowa Intro to Marketing
Exam 2
Business Products - correct answer ✔-Are used to manufacture other
products
-become part of another product
-aid the normal operations of an organization
-are acquired for resale without change in form


B2B - correct answer ✔-Close relationships with customers
-Few customers-buyers
-Less price sensitive
-Large orders
-Ongoing relationships
-Others initiate purchase
-Complex decision/high risk


B2C - correct answer ✔-Impersonal mass communication
-Many customers
-Stimulated by marketing
-Extremely value sensitive
-Small orders
-Isolated events
-Many players

, Demand in Business Markets-Derived - correct answer ✔demand for
business products results from demand for consumer products


Demand in Business Markets-Inelastic - correct answer ✔A change in price
will not significantly affect the demand for the product


Demand in Business Markets-Joint - correct answer ✔Multiple items are
used together in final product. Demand for one item affects all.


Demand in Business Markets-Fluctuating - correct answer ✔Demand for
business products is more volatile than for consumer products (few large
layers)


Buying Centers - correct answer ✔-All those people in an organization who
become involved in the purchase decision
-Number of people involved with each purchase decisions
-Do not appear on formal organization chart


Roles in the Buying Center - correct answer ✔-Initiator
-Influencers
-Gatekeepers
-Decider
-Purchaser
-Users


Types of Buys: New Buy - correct answer ✔a situation requiring the
purchase of a product for the first time

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