The history of the apartment community's construction.
The monthly financial report of the apartment community.
A list of available amenities in the apartment community.
Specific information that describes the apartment community's typical residents and their
needs, wants, and qualifying characteristics.
Term 2 of 61
What is "branding" in the apartment industry?
Modifications are physical changes made to an apartment home or building or common
area.
Accommodations are changes made to property policies, procedures, practices, and
services.
Stating that you are from a competitor business and are shopping the community in order
to learn about it and to develop a business relationship with the community's team.
Branding is your promise to your customer. It tells them what you offer in items or products
and services and how you are different than your competition.
Curb appeal is what you see when walking by or driving by a community. Online curb
appeal describes how the community appears in its online presence on its website, internet
listing services and apartment reputation sites.
,Term 3 of 61
Accessible
Continuous and unobstructed path through corridors, floors, ramps, elevators, parking
access aisles, curb ramps, walks, etc. which can be used be a person with a severe disability
using a wheelchair and that is also safe for use by persons with other disabilities. A
requirement for apartments constructed march 13 1991.
The demographic and product information about your apartment community, its primary
competitors and potential future competition including housing being planned and/or
under development in their area.
The tour route is the planned route you will take to tour the prospect through your
community. It includes the office, amenities, common areas, vacant units and/or models.
The public and common use areas of an apartment community, which can be used by
"individuals with physical disabilities". A requirement for apartments constructed for first
occupancy after March 13 1991.
,Term 4 of 61
Landlord tenant laws typically cover the following:
1) Habitability of the home,
2) utilities and utility and development
3) Subletting or replacing residents
4) Security deposits and refund rules
5)Safety and locking devices
6) Environmental hazards
7)Rights of entry and rights of privacy
8) Health codes
1) Understand the teams goals.
2) Understand your role in the achieving the goals.
3) Communicate clearly and often.
4) Network outside of the team to bring new ideas.
Title I(Employment): Protects disabled qualified employees and employment prospects
from discrimination in employment.
Title III(Public Accommodations and Services Operated by Private Entities): Protects person
with disabilities from discrimination in access to public areas of private properties. For
property managers, the public area of the property is generally the leasing office.
the ADA protects public areas like the common areas of your community, and the FHA
protects the home itself, as well as the common areas of the community.
, Term 5 of 61
Market knowledge is:
The public and common use areas of an apartment community, which can be used by
"individuals with physical disabilities". A requirement for apartments constructed for first
occupancy after March 13 1991.
The tour route is the planned route you will take to tour the prospect through your
community. It includes the office, amenities, common areas, vacant units and/or models.
The net promoter score measures the perceived loyalty of your customers or residents.
The score can be used based on your own perception or on feedback you receive from
resident surveys. It is calculated by:
i. % of promoters
ii. Less % detractors
iii. Equals % net promoters
The demographic and product information about your apartment community, its primary
competitors and potential future competition including housing being planned and/or
under development in their area.
Term 6 of 61
The four elements of the lease contract:
Always Be Closing. It occurs at all steps of the sales process.
- Shop your competition
- Compile the data
- Analyze the data
1. The needs assessment
2. The presentation
3. The Close
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