MNM2604 Assignment 2 Full Solutions Semester 2 2024 (713888) - DUE 17 September 2024
44 views 1 purchase
Course
Business-to-Business Marketing (MNM2604)
Institution
University Of South Africa
Book
Business to Business Marketing
MNM2604 Assignment 2 (COMPLETE QUESTIONS & ANSWERS) Semester 2 2024 (713888) - DUE 17 September 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)...........
MNM2604
ASSIGNMENT 2 SEMESTER 2 2024
UNIQUE NO. 713888
DUE DATE: 17 SEPTEMBER 2024
, MNM2604
Assignment 2 Semester 2 2024
UNIQUE NO. 713888
DUE DATE: 17 September 2024
Business-to-Business Marketing
Report: Strategies for Optimizing Business Unit Management
Introduction
Metrofile Holdings Limited and On the Dot are companies operating diverse portfolios of
business units. Metrofile Holdings Limited specializes in information and records
management, while On the Dot is a distributor of media products. Both companies face
challenges in managing their business units effectively to maximize overall company
success. This report is prepared to explore strategies for managing these units more
effectively by focusing on innovation, marketing research, and market segmentation and
target marketing.
Types of Innovation (1 page)
Innovation is crucial for companies to remain competitive and seize new opportunities.
For Metrofile Holdings Limited and On the Dot, three types of innovation—product,
process, and business model innovation—can be particularly impactful (Tidd & Bessant,
2020).
1. Product Innovation
This involves creating new or improved products or services to better meet
customer needs. For Metrofile Holdings Limited, product innovation could mean
developing advanced digital solutions for records management, such as cloud
storage options or AI-powered data analytics tools (Smith, 2019). These
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller LIBRARYpro. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.71. You're not tied to anything after your purchase.