Summary
Marketing Management samenvatting hoorcolleges
- Course
- Institution
Samenvatting hoorcolleges Marketing Management (blok 1, bachelor bedrijfskunde jaar 1)
[Show more]
Seller
Follow
karlijnbreedveld
Reviews received
Content preview
Marketing ManagementHoorcolleges
1.1 Introductie
Wat is marketing?
market - getting market market - getting - market - getting getting market - getting
De market - getting markt market - getting bestaat market - getting uit market - getting een market - getting bedrijf market - getting (biedt market - getting product market - getting aan) market - getting en market - getting een market - getting klant market - getting (wil market - getting betalen)
Wat market - getting is market - getting de market - getting beste market - getting manier market - getting om market - getting klanten market - getting te market - getting krijgen? market - getting
market - getting Belangrijk market - getting voor:
Organisaties market - getting (die market - getting kunnen market - getting niet market - getting zonder market - getting klanten) market - getting market - getting Concurrentie market - getting (lange market - getting termijn)
Belangrijk market - getting voor market - getting je market - getting carrière market - getting (CMO, market - getting CEO, market - getting Entrepreneur)
4 visies om klanten te krijgen (“get market”)
1 market - getting Product market - getting visie market - getting = market - getting exclusieve market - getting focus market - getting op market - getting het market - getting product market - getting
Waarde market - getting = market - getting ons market - getting product market - getting is market - getting simpelweg market - getting het market - getting beste market - getting (volgens market - getting het market - getting bedrijf market - getting zelf)
Klant market - getting wordt market - getting niet market - getting in market - getting het market - getting proces market - getting betrokken market - getting (zelfs market - getting geen market - getting communicatie)
De market - getting organisatie market - getting verwacht market - getting dat market - getting het market - getting product market - getting met market - getting de market - getting meeste market - getting waarde market - getting wordt market - getting verkocht
2 market - getting Verkoop market - getting visie market - getting = market - getting focus market - getting op market - getting product, market - getting maar market - getting hoe market - getting kan market - getting dit market - getting verkocht market - getting worden market - getting aan market - getting de market - getting
klanten?
Waarde market - getting = market - getting ons market - getting product market - getting is market - getting simpelweg market - getting het market - getting beste market - getting volgens market - getting het market - getting bedrijf
Het market - getting enige market - getting wat market - getting je market - getting moet market - getting doen market - getting is market - getting het market - getting product market - getting verkopen market - getting aan market - getting de market - getting klant market - getting market - getting de market - getting klant market - getting
moet market - getting simpelweg market - getting overtuigd market - getting worden market - getting
Stereotype market - getting van market - getting marketing market - getting - market - getting agressieve market - getting vorm market - getting van market - getting verkopen market - getting
Probleem market - getting bij market - getting deze market - getting twee market - getting visies: market - getting geen market - getting rekening market - getting houden market - getting met market - getting behoeften market - getting klant market - getting & market - getting het market - getting
overtuigen market - getting kost market - getting heel market - getting veel market - getting moeite market - getting market - getting geen market - getting langetermijn market - getting visie market - getting (omdat market - getting je market - getting iets market - getting verkoopt market - getting
aan market - getting iemand market - getting die market - getting er market - getting geen market - getting behoefte market - getting aan market - getting heeft). market - getting Er market - getting wordt market - getting vooral market - getting gefocust market - getting op market - getting de market - getting
ontwikkeling market - getting van market - getting de market - getting producten market - getting en market - getting het market - getting overtuigen market - getting van market - getting de market - getting klanten. market - getting Er market - getting wordt market - getting hier market - getting
gebruik market - getting gemaakt market - getting van market - getting inside-out market - getting marketing. market - getting
3 market - getting Marketing market - getting visie: market - getting “meetings market - getting needs
profitably”
Je market - getting begint market - getting bij market - getting het market - getting kijken market - getting wie market - getting de
klanten market - getting zijn market - getting (behoeften) market - getting en market - getting dus market - getting niet
bij market - getting het market - getting product market - getting
Als market - getting je market - getting de market - getting behoeften market - getting van market - getting de market - getting klanten
weet, market - getting kun market - getting je market - getting met market - getting het market - getting product market - getting de
behoeften market - getting bevredigen market - getting
Het market - getting product market - getting van market - getting een market - getting bedrijf
beantwoordt market - getting het market - getting beste market - getting aan market - getting de
behoeften market - getting van market - getting de market - getting klant market - getting
Van market - getting inside-out market - getting (verkoopvisie) market - getting naar market - getting outside-in market - getting (marketing market - getting visie)
Marketing market - getting = market - getting superieure market - getting (klant) market - getting waarde market - getting creëren market - getting
o Oriëntatie: market - getting extern market - getting / market - getting klantgericht
o Doel: market - getting winst market - getting maken market - getting door market - getting klanttevredenheid market - getting
Lange market - getting termijn market - getting visie market - getting (altijd market - getting beginnen market - getting bij market - getting de market - getting klant!)
Beste market - getting middel: market - getting systematisch market - getting zijn!
1. Bepalen market - getting wat market - getting de market - getting needs market - getting zijn market - getting van market - getting de market - getting klanten
2. Het market - getting leveren market - getting van market - getting de market - getting “desired market - getting benefits” market - getting en market - getting zo market - getting waarde market - getting creëren market - getting
3. Doe market - getting het market - getting efficiënter market - getting en market - getting effectiever market - getting dan market - getting de market - getting concurrentie
,Vragen market - getting bij market - getting het market - getting verkopen market - getting van market - getting je market - getting product:
market - getting Nieuwe market - getting producten: market - getting waarom market - getting zou market - getting iemand market - getting ons market - getting product market - getting willen market - getting kopen?
market - getting Bestaande market - getting producten: market - getting waarom market - getting kopen market - getting bepaalde market - getting mensen market - getting ons market - getting product?
Waarom market - getting stellen market - getting bedrijven market - getting deze market - getting vragen market - getting zo market - getting weinig?
market - getting Onderzocht market - getting door market - getting Theodore market - getting Levitt market - getting
market - getting Probleem: market - getting marketing market - getting myopia market - getting (= market - getting van market - getting dichtbij market - getting zie market - getting je market - getting goed, market - getting dingen market - getting ver market - getting weg market - getting zie market - getting je market - getting
slecht)
market - getting Marketing market - getting myopia: market - getting mensen market - getting hebben market - getting een market - getting natuurlijke market - getting focus market - getting op market - getting het market - getting product market - getting en market - getting gaan market - getting
kijken market - getting hoe market - getting ze market - getting hem market - getting beter market - getting kunnen market - getting maken market - getting / market - getting sneller market - getting te market - getting verkopen, market - getting in market - getting plaats market - getting van market - getting de market - getting
voordelen market - getting die market - getting het market - getting product market - getting biedt. market - getting Productfocus market - getting maakt market - getting je market - getting kwetsbaar market - getting als market - getting organisatie. market - getting
market - getting Een market - getting bedrijf market - getting concurreert market - getting met market - getting iedereen market - getting die market - getting dezelfde market - getting behoeften market - getting probeert market - getting te market - getting
bevredigen market - getting (een market - getting café market - getting concurreert market - getting dus market - getting ook market - getting met market - getting een market - getting website market - getting die market - getting speciaalbieren market - getting
verkoopt)
4 market - getting Holistische market - getting Marketing market - getting visie: market - getting alles market - getting is market - getting belangrijk market - getting bij market - getting marketing market - getting
Geeft market - getting duidelijkheid market - getting wat market - getting je market - getting moet market - getting doen market - getting om market - getting de market - getting marketing market - getting visie market - getting te market - getting bereiken market - getting
4 market - getting onderdelen:
Relationship market - getting marketing market - getting
market - getting Lange market - getting termijn market - getting relaties market - getting
market - getting Goede market - getting relatie market - getting met market - getting klant, market - getting werknemers, market - getting partners market - getting & market - getting deze market - getting behouden market - getting
market - getting CRM/PRM market - getting (customer/partner market - getting relationships market - getting management)
Integrated market - getting marketing market - getting
market - getting Totaalpakket market - getting aanbieden market - getting (total market - getting experience)
market - getting Customer market - getting journey market - getting met market - getting verschillende market - getting touchpoints
Internal market - getting marketing market - getting
market - getting Werknemer market - getting als market - getting touchpoint market - getting met market - getting klant, market - getting ze market - getting moetenm market - getting kunnen market - getting reageren market - getting op market - getting de market - getting
veranderingen market - getting binnen market - getting de market - getting markt market - getting
, market - getting Kennis market - getting van market - getting doelen, market - getting waarden market - getting en market - getting behoeften market - getting van market - getting consument market - getting en market - getting bedrijf
Performance market - getting marketing market - getting
market - getting Verantwoording market - getting afleggen market - getting voor market - getting beslissingen, market - getting lange market - getting termijn
market - getting Resultaat, market - getting omzet, market - getting ethiek market - getting en market - getting milieu market - getting
market - getting Duidelijk market - getting kunnen market - getting maken market - getting wat market - getting acties market - getting voor market - getting wie market - getting opleveren market - getting
Complementair market - getting met market - getting visie market - getting 3: market - getting marketing market - getting visie market - getting + market - getting IM/IM/PM/RM market - getting
1.2 Trends in marketing: hoe doen we dat nu eigenlijk,
marketing op een goede
manier?
Introductie van het “general course framework”
Marketingplanning:
1. Analyse market - getting van market - getting markt market - getting en market - getting stakeholders market - getting (de market - getting 5C’s). market - getting Dit market - getting wordt market - getting gedaan market - getting om market - getting doelen, market - getting
kansen market - getting en market - getting bedreigingen market - getting te market - getting definiëren. market - getting
2. Uit market - getting analyse market - getting wordt market - getting de market - getting strategische market - getting koers market - getting bepaald market - getting voor market - getting de market - getting marketing market - getting van market - getting een market - getting
product market - getting (M market - getting T market - getting P). market - getting Dit market - getting wordt market - getting gedaan market - getting door market - getting den market - getting markt market - getting te market - getting segmenteren market - getting om market - getting daarna market - getting te
kijken market - getting wat market - getting het market - getting gekozen market - getting segment market - getting nodig market - getting heeft market - getting en market - getting hoe market - getting de market - getting goederen market - getting van market - getting de market - getting
organisatie market - getting deze market - getting behoeftes market - getting kunnen market - getting vervullen. market - getting
3. Na market - getting de market - getting strategische market - getting koers market - getting worden market - getting strategische market - getting doelen market - getting gesteld. market - getting Deze market - getting doelen market - getting
moeten market - getting SMART market - getting zijn: market - getting specific, market - getting measurable, market - getting achievable, market - getting realistic market - getting en market - getting timed. market - getting
, Aan market - getting de market - getting hand market - getting van market - getting de market - getting doelen market - getting worden market - getting keuzes market - getting gemaakt market - getting in market - getting de market - getting vier market - getting p’s market - getting van market - getting de market - getting marketing market - getting
mix: market - getting plaats, market - getting prijs, market - getting product market - getting en market - getting promotie. market - getting
Waarde
“Marketing market - getting is market - getting the market - getting delivery market - getting of market - getting value market - getting to market - getting customers market - getting at market - getting a market - getting profit” market - getting
market - getting Waarde market - getting zijn market - getting voordelen, market - getting maar market - getting wanneer market - getting de market - getting kosten market - getting van market - getting de market - getting verandering market - getting te market - getting hoog market - getting zijn, market - getting
zorgt market - getting dit market - getting ervoor market - getting dat market - getting het market - getting product market - getting alsnog market - getting niet market - getting verkoopt. market - getting (kosten market - getting > market - getting voordelen)
market - getting Waarde market - getting = market - getting waargenomen market - getting voordelen market - getting - market - getting waargenomen market - getting kosten market - getting
market - getting Waarde market - getting gaat market - getting om market - getting de market - getting perceptie market - getting van market - getting voordelen market - getting en market - getting kosten market - getting
1 van de eerste stappen: kijk naar de “macro context” algemene
omgeving
market - getting Context market - getting hoort market - getting eigenlijk market - getting niet market - getting bij market - getting het market - getting analyse market - getting deel: market - getting het market - getting heeft market - getting juist market - getting invloed market - getting op market - getting de market - getting
andere market - getting delen market - getting van market - getting het market - getting analyse market - getting deel market - getting
market - getting Context market - getting = market - getting macro market - getting context market - getting = market - getting pestel market - getting model market - getting market - getting deze market - getting factoren market - getting hebben market - getting invloed market - getting op market - getting
marketing market - getting en market - getting zorgen market - getting voor market - getting veranderingen.
market - getting Pestel market - getting model: market - getting political, market - getting economic, market - getting social, market - getting technological, market - getting ecological market - getting and market - getting legal market - getting
market - getting Bedrijf market - getting zit market - getting niet market - getting in market - getting een market - getting vacuum, market - getting maar market - getting zit market - getting in market - getting een market - getting wereld market - getting die market - getting constant market - getting verandert, market - getting dus market - getting
de market - getting gedachten market - getting van market - getting consumenten market - getting veranderen market - getting ook. market - getting Dit market - getting zorgt market - getting voor market - getting bedreigingen, market - getting maar market - getting
ook market - getting voor market - getting kansen market - getting en market - getting voordelen. market - getting
PESTEL market - getting
market - getting Political: market - getting wetten market - getting en market - getting regels market - getting die market - getting invloed market - getting hebben market - getting op market - getting economie, market - getting ingevoerd market - getting door market - getting
politiek
market - getting Economic: market - getting economische market - getting groei market - getting market - getting globalisatie market - getting en market - getting wereldeconomie
market - getting Social: market - getting demografisch market - getting (babyboom), market - getting singles, market - getting cultureel market - getting
market - getting Technological: market - getting door market - getting veranderde market - getting techniek market - getting wordt market - getting marketing market - getting makkelijker market - getting
(automatisering, market - getting R&D)
market - getting Ecological: market - getting corporate market - getting social market - getting responsiblity market - getting (weer, market - getting klimaat, market - getting klimaatverandering)
market - getting Legal: wetten market - getting en market - getting regels market - getting die market - getting invloed market - getting hebben market - getting op market - getting hoe market - getting bedrijf market - getting werkt, market - getting kosten market - getting en market - getting
vraag
Let market - getting op: market - getting micro market - getting context market - getting = market - getting omgeving. market - getting
2 Consumentengedrag
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller karlijnbreedveld. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.71. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67232 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now