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Test Bank For Applied Marketing, 3rd Edition by Daniel Padgett, Andrew Loos Chapter 1-15 With Appendix
Test Bank For Applied Marketing, 3rd Edition by Daniel Padgett, Andrew Loos Chapter 1-15 With Appendix
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Test Bank ForApplied Marketing, 3rd Edition by Daniel Padgett, Andrew Loos
Chapter 1-15
Chapter 1 What Is Marketing?
1) Which of the following terms or phrases would be included in a basic description of marketing?
A) Sales orientation
B) Common sense
C) Ongoing process
D) Focus on advertising
Answer: C
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
2) The breadth of marketing decisions is referred to as what?
A) The 4Ps of marketing
B) The marketing plan
C) The marketing strategy
D) The creative concept
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
3) Which skill set is required to be a good marketer?
A) Experience in professional sales
B) A high degree of creativity
C) Understanding algebra and calculus
D) Basic math skills
Answer: D
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
1
,4) All of these are common misconceptions about what marketing is EXCEPT
A) managing exchanges with customers.
B) making people buy things they don't need.
C) an art, and you either have the gift for it or you don't.
D) it does not involve numbers.
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
5) Which best describes "wants"?
A) Strong desires for something
B) Unfulfilled needs
C) Unsupplied demands
D) Untapped markets
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
6) In addition to sales and advertising, marketing also includes which of the following?
A) Product design
B) Social media
C) Community relations
D) Customer relationships
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
7) A critical skill that marketers must know in order to make good marketing decisions is
A) marketing math.
B) demographic analysis.
C) customer awareness.
D) interpersonal skills.
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Knowledge
2
,8) Which of the following is a key idea for understanding marketing?
A) It involves multiple parties who have something to exchange.
B) It involves sales and advertising capable of reaching customers.
C) It involves communications between companies and consumers.
D) It involves satisfying customers' needs and desires.
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
9) The scope of marketing decisions needs to include which of the following?
A) Product, price, place, and promotion
B) Product, placement, perception, and persuasion
C) Product, price, and position
D) Product, cost, communication, and convenience
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Comprehension
10) Which of the following statements is true?
A) Marketers try to influence wants, but customers ultimately decide if something is worth buying
or not.
B) Marketers are often able to make people buy something against their will.
C) Marketing is primarily based on the science of human behavior.
D) Marketing is more of an art than a science.
Answer: A
Diff: 1
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Comprehension
11) Offering too many options can lead to which problem for some companies?
A) It's difficult to keep track of inventory and re-order as certain items are sold out.
B) They can't specialize, leaving them vulnerable to competition.
C) Suppliers to the company can get confused and send incorrect shipments.
D) Your target market, by definition, prefers limited options.
Answer: B
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Application
3
, 12) What is the ultimate goal of marketing?
A) Selling the most product or service
B) Creating product demand
C) Influencing customers' needs
D) Earning the greatest profit for the company
Answer: D
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Analysis
13) Connor attends a university in Minnesota and winter is approaching. To keep warm, he must
purchase a coat. While he prefers a Burberry quilted coat, he cannot afford to pay the $1,000 price.
Which of the following statements accurately describes Connor's situation?
A) He needs a coat and wants a Burberry. There is no demand, since he cannot afford the coat he
wants.
B) He wants a coat and needs a Burberry. There is no demand, since he cannot afford the coat he
needs.
C) He needs a coat. He both wants and demands a Burberry.
D) He wants a coat. He both needs and demands a Burberry.
Answer: A
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
14) Spiro has a new job at an office with no viable public transportation options. After some
research, he decides to purchase a motorcycle. A salesperson at a local dealership makes the very
expensive Ducati Monster sound so appealing, Spiro eventually purchases one. Which of the
following statements most accurately describes this situation?
A) Spiro needed transportation, wanted a motorcycle, but had no demand for a Ducati.
B) Spiro demanded transportation, wanted a Ducati, but had no need for a motorcycle.
C) Spiro needed transportation. His demand for a Ducati was controlled by the salesperson at the
dealership.
D) Spiro needed transportation and wanted a motorcycle. The salesperson influenced his demand
for a Ducati.
Answer: D
Diff: 2
Learning Objective: 1.1 Describe some common misconceptions about marketing.
Section Reference: What Marketing Is Not
Standard 1: AACSB || Analytic
Standard 2: Bloom's || Application
4
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