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COMM 201 TEST 1 - CHAPTERS 1-4 EXAM 2024/2025 QUESTIONS WITH COMPLETED & VERIFIED SOLUTIONS.
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COMM 201 TEST 1 - CHAPTERS 1-4 EXAM 2024/2025 QUESTIONS WITH COMPLETED & VERIFIED SOLUTIONS.
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COMM 201 TEST 1 - CHAPTERS 1-4Communication - ANS The creation and interpretation of messages that elicit a response. It is a
social process in which people try to establish and interpret meaning in their environment.
Axioms of communication (6) - ANS "Rules/laws of communication" Communication is...
1. Contextual
2. Dynamic
3. Irreversible
4. Continuous
5. Cumulative
6. Nonlinear
Encoding vs. Decoding - ANS Encoding - formulating ideas into symbols based on our frames of
reference (creation of the message)
Decoding - deciphering symbols coming to us into our own set of ideas, based on our frame of
reference*
Frame of Reference - ANS Our own way of how we perceive and understand the world around
us. (we all have our own "set of sunglasses" and all are different)
Communication Factors (7) - ANS 1. Self concept
2. Perception
3. Values
4. Culture
5. Physical/Emotional State
6. Willingness
7. Noise
Schema - ANS A schema is a mental structure we use to organize and simplify our knowledge
of the world around us. We have schemas about ourselves, other people, mechanical devices,
food, and in fact almost everything.
Define Perception - ANS Process of attending to sensory information and assigning meaning to
that information
Selective Processes (4) - ANS Filter information.
1. Selective Exposure
2. Selective Attention
3. Selective Retention
4. Selective Perception
, Define Selective Exposure - ANS Expose self to information that supports current beliefs and
actions. Avoid exposing self to information that increases inconsistency with our beliefs.
Define Selective Attention - ANS Pay attention to information that conforms to set beliefs and
attitudes, ignoring information that is inconsistent to our beliefs.
Define Selective Retention - ANS Remember information consistent with our current beliefs.
Learn/remember consistent information with much greater ability than inconsistent information.
Define Selective Perception - ANS Tendency to not notice and more quickly forget stimuli that
causes emotional discomfort and contradicts prior beliefs. Degree to how much something
stands out to our perception.
Noise - ANS Anything that interrupts the communication of a message. Any unintended
interference or addition to a communication.
Noise can be looked as internal / external OR noise can be looked at as environmental,
physical, social, semantic.
Internal / External Noise - ANS Internal Noise - inside distractions, thoughts, when your mind
wanders. Example - thinking of divorce while in business meeting
External Noise - distractions in environment, distractions not in your own mind. Example - noisy
room
Define Environmental Noise - ANS Anything in the surrounding physical environment that
distracts or impedes the communication.
Define Physical Noise - ANS Anything within the communicator that distracts, alters, or impedes
the communication; your current physical or emotional state
Define Social Noise - ANS Based on the "rules" we have for each other. Social norms.
Define Semantic Noise - ANS Based on the uses and meanings of language.
Grammar or technical language is used that the receiver (the decoder) cannot understand, or
cannot understand it clearly.
Factors Involved w/ Semantic Noise :
Denotation - ANS The dictionary definition
Factors Involved w/ Semantic Noise :
Conotation - ANS The cultural/emotional association
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