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Test Bank For Corporate Communication Concepts and Practice Jaishri Jethwaney Chapter 1-12
Test Bank For Corporate Communication Concepts and Practice Jaishri Jethwaney Chapter 1-12
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Test Bank ForCorporate Communication Concepts and Practice Jaishri Jethwaney
Chapter 1-12
Chapter 1
1 Which of the following disciplines focuses on studying vertical, horizontal, and transversal
information flows in organizations?
(A) Management communication
(B) Business communication
(C) Organizational communication
(D) Market communication
Answer: (C) Organizational communication
Feedback: Management communication tries to explain structural, systemic, and functional aspects of
communications within the management context; business communication deals with topics
such as communication skills, use of technology and media in communication process, types
of business communications; market communication is an instrument aimed at involving
consumers in an exchange relationship with an organization.
2 Which of the following disciplines attempt to understand organizations through the
combination of two main paradigms of organizations?
(A) Public relations
(B) Market communication
(C) Management communication
(D) Business communication
Answer: (C) Management communication
Feedback: Public relations and market communication focus on the unitary aspect of organizations;
business communication focuses on the organizational aspect of organizations.
3 Which of the following concepts can not be identified as one of the central constructs within
the corporate communication?
(A) Corporate image
(B) Corporate branding
(C) Corporate identity
(D) Corporate security
Answer: (D) Corporate security
Feedback: Corporate image, corporate branding, and corporate identity can all be categorised as central
constructs within corporate communication.
4 Which of the following statements best describes the primary function of corporate
communication?
, (A) Corporate communication is in the function of corporate identity.
(B) Corporate communication represents a link between identity, image, and the corporate story.
(C) Corporate communication represents a link between identity, image and organizational
identification.
(D) Corporate communication represents a link between identity, image and organizational
commitment.
Answer: (A) Corporate communication is in the function of corporate identity.
Feedback: Corporate communication is a function of corporate identity which represents a link between
identity, image, and reputation.
5 Which of the following disciplines fall(s) in the framework of corporate communication?
(A) Strategic communication
(B) Organizational communication
(C) Public relations
(D) Management communication
Answer: (B) Organizational communication
(C) Public relations
(D) Management communication
Feedback: Strategic communication per se is not a discipline concerned with organizational
communications; it is an approach to organizational communications.
6 Which of the following concepts could not be defined as a fundamental concept in relation to
corporate communication?
(A) Identity
(B) Communication climate
(C) Communication techniques
(D) Image
Answer: (B) Communication climate
(C) Communication techniques
Feedback: Identity, image, and reputation are central concepts within corporate communication.
7 In relation to which of the following entities could the term corporate communication be
applied?
(A) Profit organisations
(B) Political parties
(C) Regions as brands
(D) Individuals as brands
Answer: (A) Profit organisations
(B) Political parties
, (C) Regions as brands
(D) Individuals as brands
Feedback: The term corporate communication could be used in relation to all of the chosen entities since
the term 'corporate' does not derive from the word corporation but from the Latin word
corpus (meaning 'relating to the total').
8 Which of the following characteristics is/are related to a holistic approach to corporate
communication?
(A) Focus on organisation as a community of individuals
(B) Focus on the organisation as a social actor
(C) Interdisciplinary view on communication
(D) Duality of organisations
Answer: (C) Interdisciplinary view on communication
(D) Duality of organisations
Feedback: Corporate communication emphasizes the interdisciplinary view on communication of
organizations and thus understands organizations through the perspective of their dual
nature (as both the communities of individuals and social actors).
1 Which of the following types of identities reveals 'what the organization is'?
(A) Perceived identity
(B) Ideal identity
(C) Desired identity
(D) Actual identity
Answer: (D) Actual identity
Feedback: Perceived identity reveals how the organization is perceived by its different
publics; ideal identity is related to the optimum positioning of the
organization in its market; desired identity is the identity which the chief
executives and management wish to acquire.
2 What is the main concern when choosing corporate identity traits?
(A) Their centrality, durability and diversity.
(B) Their centrality, durability and uniqueness.
(C) Their centrality and uniqueness.
(D) Their centrality, stability and durability.
Answer: (B) Their centrality, durability and uniqueness.
Feedback: Organizations should select identity traits that are central, durable, and
unique.
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