Exam (elaborations)
WGU C201 STUDY SET 2024 QUESTIONS AND ANSWERS
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WGU C201 STUDY SET 2024 QUESTIONS AND ANSWERS
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WGU C201 STUDY SETWhat are marketing intermediaries? - ANSWERS-Wholesaler
Retailer
Broker
A price to a consumer can be cheaper if a ________ is used. - ANSWERS-
Wholesaler
Marketing intermediaries _________ to the product. - ANSWERS-Add value
The coordination of all promotional activities—media advertising, direct mail,
personal selling, sales promotion, and public relations—to produce a unified,
customer-focused message. - ANSWERS-Integrated marketing communications
Potential buyers will request that their suppliers—retailers or local distributors—
carry the product, thereby pulling it through the distributi
Used in the growth and maturity stage of the product life cycle to improve
competitive status of a product. - ANSWERS-Persuasive advertising
Compares products directly with their competitors either by name or by
inference. - ANSWERS-Comparative advertising
,Advertising to maintain awareness of the importance and usefulness of a product.
- ANSWERS-Reminder-oriented
on channel. - ANSWERS-Pulling Strategy
Companies promote the product to members of the marketing channel, not to
end users. - ANSWERS-Pushing Strategy
Concentrating marketing efforts on the product (features, quality, value),
distribution, and promotional elements of the marketing mix. - ANSWERS-
Competitive Pricing
Which financial statement provides managers a picture of cash needed for day-to-
day operations? - ANSWERS-Statement of cash flows
Which financial statement is a permanent statement? - ANSWERS-Balance sheet
Which two financial statements would be reviewed by potential buyers? -
ANSWERS-Statement of owner's equity and balance sheet
Depreciation is a non-cash expense on which statement? - ANSWERS-Statement
of cash flows
(Current assets - inventory) / Current liabilities - ANSWERS-Acid-test ratio
, The ratio is considered satisfactory liquidity using the liquidity ratio - ANSWERS-
2:1
The ratio is considered adequate liquidity using the quick ratio - ANSWERS-1:1
What does a calculated liquidity ratio of 2:5 indicate? - ANSWERS-$2.00 in assets
for every $5.00 in liability
Cost of goods sold / average inventory - ANSWERS-Inventory turnover
Which indicates better performance in inventory turnover? - ANSWERS-High
inventory turnover ratio
Net income / average equity - ANSWERS-Return on equity
Why do we avoid an over-reliance on borrowing? - ANSWERS-To gain leverage
How often do firm's prepare a cash budget? - ANSWERS-Monthly
(Gross profit)/Sales - ANSWERS-Gross profit margin
What does the income statement examine? - ANSWERS-Revenue
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