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WGU D373 Objective Assessment V1 (New 2024/ 2025 Update) Marketing in the Digital Era Exam Prep | Questions and Verified Answers|100% Correct| A Grade $10.99
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WGU D373 Objective Assessment V1 (New 2024/ 2025 Update) Marketing in the Digital Era Exam Prep | Questions and Verified Answers|100% Correct| A Grade

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WGU D373 Objective Assessment V1 (New 2024/ 2025 Update) Marketing in the Digital Era Exam Prep | Questions and Verified Answers|100% Correct| A Grade

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  • September 1, 2024
  • 35
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
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  • WGU D373
  • WGU D373
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WGUID373IObjectiveIAssessmentIV1I(NewI
2024/I2025IUpdate)IMarketingIinItheI
DigitalIEraIExamIPrepI|IQuestionsIandI
VerifiedIAnswers|100%ICorrect|IAIGradeI
QUESTION
IDemographics

Answer:
VariablesIsuchIasIage,Igender,IeducationIlevel,IfamilyIsize,Ioccupation,Iincome,Ietc.




QUESTION
IPsychographics

Answer:
IntrinsicItraitsIofIaItargetIcustomer,IsuchIasIvalues,Ipersonalities,Iinterests,Iattitudes,Iconscious
IandIsubconsciousImotivators,Ilifestyles,IandIopinions




QUESTION
ILifestyle

Answer:
TheIwayIaIpersonIlivesIandIbehaves,IincludingItheirIactivities,Iinterests,IandIopinions




QUESTION
IAIO

,Answer:
Activity,Iinterest,IandIopinionI-IfactorsIusedIinIpsychographicIsegmentation




QUESTION
IBuyingIprocess

Answer:
TheIprocessIaIbusinessIgoesIthroughIwhenImakingIaIpurchase,IincludingItheIbuyingIcenter,Iinf
luencers,IdecisionImakers,Ibuyers,IandIgatekeepers




QUESTION
IPersona

Answer:
AIsemi-fictionalIrepresentationIofIanIidealIcustomer




QUESTION
IWhatIisIIngredientIbranding?

Answer:
aIBrandIfeaturesIAnotherIbrandIinIitsIproduct




QUESTION
IWhyIdoIweIbuy?

Answer:
Functional,Ihabitual,Icost,Iemotional,Isocial,IselfIexpressiveIbenefits

,QUESTION
IWhatIisIanIupmarketIextension?

Answer:
InvolvesIintroducingIaIbrandIatIaIhigherIpriceIpoint




QUESTION
IWhatIisIequalIpayIcobranding?

Answer:
BothIbrandsIareIfeaturedIprominently




QUESTION
IWhatIisIsponsorshipIbranding?

Answer:
TwoIorImoreIbrandsIsponsorIanIeventIsuchIasIsportsIforIsharedIexposureIandIgoodwill




QUESTION
IConsumerIbuyingIprocess

Answer:
RecognizeIproblem,Iinformation,Isearch,IevaluationIofIalternatives,IpurchaseIdecision,Ipurchas
e,IpostIpurchaseIevaluation.

, QUESTION
IWhatIisIaIlineIextension?

Answer:
AddIaInewIproductItoIanIexistingIline




QUESTION
IWhatIisIaIBrandIextension?

Answer:
WhenIaIbrandIisIextendIitItoIaIcompletelyInewIproductIcategory.




QUESTION
IWhatIisIaIflankerIbrand?

Answer:
WhenIaIcompanyIalreadyIofferingIaIbrandIinIthatIproductImarketIintroducesIaInewIbrandItoIse
rveIaIdifferentIsegmentIofIthatImarket.




QUESTION
IWhatIisIaIdownImarketIextension?

Answer:
TheIcompaniesIintroducingIaIBrandItargetIatIanIaudience,IlookingIforIaIlowerIpriceIpoint




QUESTION
IWhatIisIaIholisticImarketingIconcept?

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