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Summary MNM3702 ASSIGNMENT 2 SEMESTER 2 2024
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Assignment 02 Semester 2 SOLUTIONSMNM3702
Marketing Research
Assignment 02 Semester 2
Department of Marketing and Retail Management
TOTAL: 20 MARKS
QUESTION 1
Identify Two Primary Data Techniques Used for Research Purposes: To answer this question, review
the case study for specific mentions of research methods. Possible techniques may include:
1. Surveys - 1st for Women Insurance might have conducted surveys to gather quantitative data
from women on their experiences and expectations in insurance.
o Evidence: Look for statements in the case study indicating how many participants were
surveyed and any specific questions that would demonstrate the survey's focus.
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