Description: This document serves as a comprehensive guide for aspiring entrepreneurs and business leaders, focusing on the fundamental principles and practices of entrepreneurship and business management. It is designed to help readers understand the critical elements required to start, grow, and ...
1 Table of Contents
1 About Central Technical College ..................................................................................................... 6
2 Our Teaching and Learning Methodology ...................................................................................... 6
2.1 Icons ........................................................................................................................................ 8
3 Introduction to the Module .......................................................................................................... 11
3.1 Module Information.............................................................................................................. 11
3.2 Module Purpose .................................................................................................................... 11
3.3 Outcomes .............................................................................................................................. 11
3.4 Assessment ........................................................................................................................... 12
3.5 Resources Required for this Module: ................................................................................... 13
4 Prescribed Reading ....................................................................................................................... 13
4.1 Prescribed Book .................................................................................................................... 13
4.2 Recommended Articles ......................................................................................................... 13
4.3 Recommended Multimedia .................................................................................................. 13
5 Module Pacing .............................................................................................................................. 14
5.1 Week 1: THE ENTREPRENEUR ............................................................................................... 15
5.1.1 Introduction to Entrepreneurship................................................................................. 15
5.1.2 Different Concepts of What an Entrepreneur is. .......................................................... 16
5.1.3 Entrepreneurship vs Intrapreneurship ......................................................................... 16
5.1.4 Why Do Entrepreneurs Do What They Do? .................................................................. 17
5.1.5 What is required from an entrepreneur? ..................................................................... 18
5.1.6 Personal resources an entrepreneur can use ............................................................... 22
5.1.7 Merits and Risks of an Entrepreneur ............................................................................ 22
5.1.8 Reason for entrepreneurs failing .................................................................................. 24
5.1.9 Avoiding Pitfalls ............................................................................................................. 24
5.1.10 The Entrepreneurial Process ......................................................................................... 25
5.2 Week 2: CREATIVITY AND IDEA GENERATION ...................................................................... 28
5.2.1 Introduction to Creativity and Idea Generation ........................................................... 28
5.2.2 Identifying Ideas and Opportunities ............................................................................. 29
5.2.3 Generating Ideas ........................................................................................................... 30
5.2.4 Creativity Methods........................................................................................................ 32
5.2.5 Turning Ideas to Opportunities ..................................................................................... 37
5.2.6 Protecting Your Ideas .................................................................................................... 38
5.2.7 Applying the Creativity Methods .................................................................................. 39
5.2.8 Personal SWOT Analysis ................................................................................................ 40
3
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