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Hootsuite Social Media Exam|84 Questions and answers
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Hootsuite Social Media Exam|84 Questions and answers
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Hootsuite Social Media Exam|84Questions and answers
Your profile picture should be easily recognizable, even at ________ size. Your
_________ is usually the best choice. - -thumbnail; logo
-When drafting the bio section of a social profile, keep in mind that only the
first ____________ will appear to customers in search engine results, so be
sure to convey the most important information first. - -140 characters
-Your Twitter 'Likes' tab allows you to: - -curate and display tweets from
others that you have liked and find valuable
-Private Twitter Lists are a great way to _________. - -keep up with
competitors' content without publicly following them
-On your Facebook Business page, which feature would you use if you want
to provide your followers with the ability to shop now, sign up, or contact
your organization? - -call-to-action button
-The Facebook page moderation feature: - -prevents comments that contain
certain words from being posted
-_______________ let you segment your company offerings by target market
and are a great way to focus on different products separately so you can
modify positioning and messaging. - -LinkedIn Showcase Pages
-You should keep the information on your LinkedIn profile fairly sparse so
people are compelled to navigate to your website for more information about
your company. - -False
-Instagram allows you to include clickable links in the following area(s): - -
the website field
-Instagram doesn't offer many options for formatting your bio within the
app, but there is a workaround for adding line breaks to your bio description
to make it easier to read. Which of the following best describes this
workaround? - -Draft your bio using the notes app on your device, then
paste your formatted copy into the bio field.
-When optimizing your YouTube page, use _______________________ for
grouping together relevant videos so viewers progress naturally from video
to video, thus generating more views through their session. - -Playlists
, -A social media audit should include the following elements: - -an itemized
list of current social media networks and their activity rates, follower counts
per social network, competitive analysis
-The following social networks must be a part of every businesses' social
strategy: - -None of these. Social networks should be considered based on
customer surveys and the social media presence your business has already
established.
-A strategic plan for how a company will incorporate social media into its
business is: - -a social media strategy
-Brand voice/persona should be developed after your social strategy has
been implemented for 6 months to see what kind of voice/persona occurs
naturally. - -False
-Social media strategies should be guided by overall business goals (e.g.,
increase sales by driving more traffic from social media channels to web
store). - -True
-Objectives within a social media strategy should always be: - -specific,
measurable, achievable, realistic, time-bound
-Social media strategies tend to fall into 3 categories: paid, owned, and
earned. - -True
-more info about paid, owned, and earned: - -A paid strategy refers to social
ads strategy such as boosted Facebook posts and Promoted Tweets. The
owned component refers to branded properties you control and can leverage
strategically such as your website, blog and social channels. Earned
strategies are often the most credible as they refer to the exposure your
brand earns through public acceptance and a strong emotional connection
with your business.
-The key elements of content strategy are: - -target audience, content
goals, brand voice, and distribution channel and tactics.
-Identifying and defining _______________ for the calendar year is essential
when planning your social media activity. - -key dates and timelines
-It is unnecessary to outline social media roles and responsibilities in a small
organization. - -False
-The purpose of a critical response plan is to: - -define a chain of command
and a step by step action plan for dealing with extraordinary circumstances
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