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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT EXAM 1 & 2 LATEST VERSIONS (VERSION A AND B) NEWEST 2024 ACTUAL EXAM TEST BANK COMPLETE 400 QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+ $24.99
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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT EXAM 1 & 2 LATEST VERSIONS (VERSION A AND B) NEWEST 2024 ACTUAL EXAM TEST BANK COMPLETE 400 QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+
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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT EXAM 1 & 2 LATEST VERSIONS (VERSION A AND B) NEWEST 2024 ACTUAL EXAM TEST BANK COMPLETE 400 QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+

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  • 1 september 2024
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  • wgu c201
  • wgu c201 business acumen objective assessment exa
  • wgu c201 business acumen objective assessment
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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT
EXAM 1 & 2 LATEST VERSIONS (VERSION A AND B)
NEWEST 2024 ACTUAL EXAM TEST BANK COMPLETE 400
QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) |ALREADY GRADED A+




What is brand, brand name, and trademark? -
....ANSWER >>>>Name, term, sign, symbol, or
some combination that identifies the products of
one company and differentiates them from
competitors' offerings, Brand Name: Part of a
brand consisting of words or letters that form a
name that identifies and distinguishes an offering
from those of its competitors, Trademark: Brand
that has been given legal protection.

Define Brand Equity. - ....ANSWER >>>>Added
value that a respected and successful name
gives a product.

What is the objective of an integrated marketing
communications program? - ....ANSWER
>>>>Coordination of all promotional activities and
to produce a unified customer focused message.

,Why do companies pursue multiple promotional
objectives at the same time? - ....ANSWER
>>>>They need to convey different messages to
different audiences.

What are product placement and guerilla
marketing? - ....ANSWER >>>>Product placement
is paying fees to have your product showcased
across different media. Guerilla is innovative and
low-cost marketing efforts designed to get the
customers attention in unusual ways.

What are two basic types of advertising? Into
what 3 categories do they fall? - ....ANSWER
>>>>Product and Institutional. They fall into
informative, persuasive, or reminder oriented.

What is the leading advertising medium in the
United States? - ....ANSWER >>>>Television

In what two major ways do companies benefit
from sponsorships? - ....ANSWER >>>>They gain
exposure from the events audience and they
become associated with the activities image.

,Why do retailers and managers use sales
promotion? - ....ANSWER >>>>To offer customers
extra incentive to buy the products.

When does a company use personal selling
instead of non-personal selling? - ....ANSWER
>>>>Personal selling is when the customers are
few and geographically concentrated; the product
is technically complex, involves trade ins, or
requires special handling; the price is high; or the
product moves through direct distribution
channels.

How does public relations serve a marketing
purpose? - ....ANSWER >>>>PR can be efficient,
indirect communications channel for promoting
products; It can publicize products and help
create and maintain a positive image for the
company.

Give an example of a pushing strategy. -
....ANSWER >>>>Drug manufacturers market to
hospitals.

, Give an example of a pulling strategy. -
....ANSWER >>>>Tickle Me Elmo- they advertised it
everywhere and all the kids wanted it.

Define price. - ....ANSWER >>>>The exchange
value of a good or service.

In addition to profitability what is another
approach to pricing strategy? - ....ANSWER
>>>>Volume Objectives- bases pricing decision on
marketing share.

What is a cost-based pricing formula? -
....ANSWER >>>>Formulas that calculate the total
cost per unit and then add markups to cover
overhead costs and generate profits.

Why do companies implement competitive pricing
strategies? - ....ANSWER >>>>Companies use
competitive pricing strategies to reduce the
emphasis on price competition by matching other
companies prices and concentrating their own
marketing efforts on the product, distribution,
and promotional elements of the marketing mix.

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