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CAA part 4 questions with verified answers
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Exam of 3 pages for the course CAA at CAA (CAA part 4 Exam)
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CAA part 4An advertising strategy that focuses on creating an image or perception of a brand -
answersBrand advertising
Which is NOT right about " marketing communication"? - answersIMC for short
In marketing mix, "design and development, performance, branding, packaging" are key
element of - answersProduct strategy
Element of 4Ps - answersProduct, Price, Place, Promotion
In marketing mix, "psychological pricing, sales, price, value..." are elements of -
answersPrice strategy
The element in the marketing mix that communicates the key marketing messages to
target audiences. This involves the use of a variety of tools and functions, such as
advertising, PR, sales promotion, direct response, event and sponsorships, point of
sales, digital media,... - answersMarketing communication
delivered through a communication medium designed to reach a large number of
people * - answersmass media
This is any paid form of non-personal presentation and promotion of ideas, goods and
services by an identified sponsor. * - answersAdvertising
unifying all marketing communication messages and tools to send a consistent,
persuasive message promoting the brand's goals. * - answersIMC
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