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MIS200 final Test PREP WITH COMPLETE SOLUTION
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MIS200 final Test PREP WITH COMPLETESOLUTION
A Kred score metric identifies with the ________ goal for social media metrics. - =brand
awareness
Business literature defines four types of capital. - =false
A social media information system (SMIS) is an information system that supports the sharing of
content among networks of users. - =true
________ is the use of information technology to support the sharing of content among
networks of users. - =social media
In general, the more technical the organization the more open and lenient the social policies. -
=true
All of the following are ways social capital adds value except ________. - =it allows to make
more friends
Organizations should use the same process for creating a plan to use enterprise social networks
internally as using social media networks externally. - =true
All of the following are common social media strategic goals except ________. - =identifying the
target audience
ABC Corp is partnering with a company to offer ads. The company will show the ads for free and
ABC Corp only pays if the customer visits the page from that ad. ABC Corp is using the
________. - =pay-per-click
, Which of the following is the best way for organization employees to avoid a misstep when
using social media? - =Hold annual security training for the employees.
Recruiters who notice poor grammar on social media sites tend to have a negative view of a
potential candidate. - =true
What is the second step in developing a practical social media plan? - =identify success metrics
Mobile users click ads less often than PC users. - =false
The Doggie Store created a "cutest dog" competition with a grand prize of a $100 gift certificate
to the store and put it on their Instagram to create a ________. - =viral hook
What is the primary risk of peer-to-peer support in social media? - =loss of control
The phrase, use increases value, means the more people use the site, the more value it has, and
the more people will visit. - =true
________ is the use of emergent social software platforms within companies. - =Enterprise 2.0
How are social media communities formed? - =They are formed based on mutual interests.
A bounce rate is the percentage of people who visit your Web site and then purchase a
product. - =false
All of the following are major sources of problems from external user-generated content except
________. - =appropriate content
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