Monthly content reports can help keep you on top of your content marketing efforts.
What should be included in a monthly content report as part of a content audit? (2)
1. keyword density
2. topic ideas
3. most successful content
4. key metrics - answer-most successful content and key metrics
...
Monthly content reports can help keep you on top of your content marketing
efforts.
What should be included in a monthly content report as part of a content
audit? (2)
1. keyword density
2. topic ideas
3. most successful content
4. key metrics - answer-most successful content and key metrics
You are developing a content calendar for the quarter. You have included the
copy and format that you are going to use, the theme, the date and the time
the post is to be published. What elements are you missing (2) - answer-The
platform and the creative
List the five steps of crawlability in the correct order, beginning with the first
step. - answer-1. Minimize site errors
2. Use redirects wisely
3. Submit an XML sitemap
4. Minimize duplicate pages
5. Check for indexed pages
When an ad enters a Google Ads bid auction, what factors help determine
the order in which it is served? - answer-max CPC bid of competitors and
estimated CTR
what does criteo do - answer-shows consumers ads for products they have
recently viewed on the advertiser's website (dynamic remarketing)
what does tubemogul do - answer-uses audience profiles and aggregates
video advertising inventory from a variety of sources
What are the dimensions of a leaderboard ad? - answer-728x90
You are monitoring the performance of a display campaign using Google Ads
and you want to use the 'Modify columns' feature to customize the metrics
that are available. What column do you need to customize to add Clicks,
Cost, and Avg. CPM to your campaign report? (1)
1. Viewability
2. Attributes
3. Performance
4. Conversions - answer-Performance
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, 1
1
You need to gather data on the metrics and goals you have selected to
evaluate the effectiveness of a website. What is the best tool you can use to
do this?
1. SERanking
2. Google Search Console
3. SEMRush
4. Google Analytics - answer-Google Analytics
A GIF is most effective at which stage in the buyer's journey? - answer-
Awareness
Retargeting is most effective at which stage in the buyers journey? - answer-
Conversion
A blog is most effective at which stage in the buyers journey - answer-
Interest
Webinars are most effective at which stage in the buyers journey - answer-
Consideration
Your campaign budget for Q2 has been decreased but management still
expect you to increase the company's social following across Facebook,
LinkedIn, and Instagram. What are the best methods you can adopt to build
a loyal community? (2) - answer-- Join social platform groups relevant to your
business
- Use hashtags in posts to increase discoverability
Digital marketers can use social media platforms for their promotional and
marketing campaigns.
Put the steps for setting up an effective social media campaign into the
correct sequence, beginning with the first step. - answer-- Name your
campaign
- Set your objective
- Define Audience
- Add creative content
Twitter - what shows total impressions across all campaigns for a specified
date range? - answer-Campaign Dashboard
Twitter- what provides a 28 day summary of account activity - answer-
Account Home
[Type here]
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