100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
WGU D077 LEARNING OBJECTIVES EXAM LATEST VERSION 1, 2 AND STUDY GUIDE ACTUAL EXAM COMPLETE 400 QUESTIONS AND CORRECT DETAILED SOLUTIONS JUST RELEASED $20.99   Add to cart

Exam (elaborations)

WGU D077 LEARNING OBJECTIVES EXAM LATEST VERSION 1, 2 AND STUDY GUIDE ACTUAL EXAM COMPLETE 400 QUESTIONS AND CORRECT DETAILED SOLUTIONS JUST RELEASED

 5 views  0 purchase
  • Course
  • WGU D077
  • Institution
  • WGU D077

WGU D077 LEARNING OBJECTIVES EXAM LATEST VERSION 1, 2 AND STUDY GUIDE ACTUAL EXAM COMPLETE 400 QUESTIONS AND CORRECT DETAILED SOLUTIONS JUST RELEASED

Preview 4 out of 168  pages

  • September 2, 2024
  • 168
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • WGU D077
  • WGU D077
avatar-seller
eddietaylor
Page 1 of 168


WGU D077 LEARNING OBJECTIVES EXAM LATEST VERSION 1, 2
AND STUDY GUIDE ACTUAL EXAM COMPLETE 400 QUESTIONS
AND CORRECT DETAILED SOLUTIONS JUST RELEASED

WGU D077 LEARNING OBJECTIVES EXAM A
QUESTION: Which set of connections is created by marketers to generate value?


Between companies and suppliers
Between companies and media
Between customers and suppliers
Between customers and products - ANSWER-Between customers and products


QUESTION: What is the relationship between sales and marketing in a firm's business strategy?


Sales includes the exchange of money of a company's product or service, while marketing is the
process of communicating the value of a product or service.


Sales includes the process of communicating the value of a product or service, while marketing
involves calculating how much profit has been earned for a company within a fiscal year.


Sales includes calculating how much profit has been earned for a company within a fiscal year,
while marketing is the process of communicating the value of a product or service.


Sales includes the process of communicating the value of a product or service, while marketing
focuses on the actual exchange of money for a product or service. - ANSWER-Sales includes the
exchange of money of a company's product or service, while marketing is the process of
communicating the value of a product or service.


QUESTION: What is an example of a marketing activity?

1

,Page 2 of 168



A sales associate liquidating inventory


An engineer conducting quality control review


An executive reporting on stock performance


A manager conducting research on potential customers - ANSWER-A manager conducting
research on potential customers


QUESTION: Which element of the marketing mix is associated with social media advertising?


Place
Product
Promotion
Price - ANSWER-Promotion


What is the main function of marketing?


Bringing value to customers
Improving partner relationships
Decreasing expenditures
Increasing productivity - ANSWER-Bringing value to customers


QUESTION: In the marketing mix, what is the meaning of the term "product"?


Marketing materials of the company


2

,Page 3 of 168



Goods or services that meet customers' needs


Materials used in manufacturing


Shorthand for production line - ANSWER-Goods or services that meet customers' needs


QUESTION: Which term is used when the price of a new product is lower than the competition
with the goal of gaining market share?


Price skimming
Competitive
Price penetration
Prestige - ANSWER-Price penetration


QUESTION: In the marketing mix, what is meant by the term promotion?


Getting the product from the producer to the customer


Communications between the company and the customer


Cost of a product, or what a company asks in exchange for a product


Goods, services, or ideas that a company offers to the market - ANSWER-Communications
between the company and the customer


QUESTION: What is meant by the term "place" in the marketing mix?



3

, Page 4 of 168



Where product ads are posted
Where products are purchased
Where products are manufactured
Where products are shipped from - ANSWER-Where products are purchased


QUESTION: Which three components are part of the marketing mix?


Professionalism
Promotion
Power
People
Place
Product - ANSWER-Promotion, Place, Product


QUESTION: A small tobacco shop that just opened wants to run advertising on a local radio
station. When they approach the radio station's sales department, they find that the station will
not run their ad.
What type of uncontrollable element prevents the running of this advertisement?


Environmental
Legal
Cultural
Social - ANSWER-Legal


QUESTION: A manufacturer of children's toys discovers that a number of products that it makes
and sells have been duplicated and are selling alongside their products on various e-commerce
sites. The duplicate products appear to be made overseas and are selling for 30% lower. The


4

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller eddietaylor. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $20.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

79650 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$20.99
  • (0)
  Add to cart